Reportlinker Adds 3D Video

Scenario 2: 3D TV ............ 67

Scenario 3: Multi-platform 3D .............................................. 68

Index of Figures

Figure 1: Number of upcoming 3D releases scheduled by US studio ............ 10

Figure 2: 3D TV technical chain and transition from SD to HD to 3D ............. 12

Figure 3: Three development scenarios for 3D .............................................. 15

Figure 4: Illustration of the anaglyph process ................................................. 17

Figure 5: Example of an anaglyph image .... 17

Figure 6: Illustration of spatial encoding ...... 18

Figure 7: Illustration of the "Top & Bottom" technique .................................... 18

Figure 8: Illustration of the "Left/Right" technique .......................................... 19

Figure 9: Illustration of the "Line interleave" technique .................................. 19

Figure 10: Illustration of the "Column interleave" technique ............................. 19

Figure 11: Illustration of the Checkerboard technique ...................................... 20

Figure 12: Illustration of temporal encoding .. 20

Figure 13: 2D + Illustration of metadata encoding ............................................ 21

Figure 14: Example of passive 3D glasses ... 22

Figure 15: Number of annual 3D releases (actual and planned) in theaters in the United States...................... 27

Figure 16: Number of 3D releases planned per US studio ............................... 27

Figure 17: Number of annual IMAX-only releases (actual and planned) .......... 28

Figure 18: Ad campaign for the broadcast of DreamWorks' 3D TV spot ......... 30

Figure 19: Red/cyan and green/magenta glasses for anaglyph 3D video ........ 30

Figure 20: Prototype of Telefonica's Imagenio 3D application ......................... 31

Figure 21: An outdoor advertisement in autostereoscopic 3D for Snickers ..... 33

Figure 22: 3D animation projected by Alioscopy's autostereoscopic screen installed in the Autodesk Gallery in

San Francisco ............................. 33

Figure 23: Overview of the 3D value chain ... 34

Figure 24: Illustration of the Panasonic camera (in development) and the two-camera HD assembly used by

Orange (3D Opera in Rennes) ..... 35

Figure 25: International Datacasting value chain ............................................. 37

Figure 26: Encoding levels for 3D TV ............ 38

Figure 27: Evolution of HD compatibility for IPTV households, 2008-2013 ...... 41

Figure 28: Performance of xDSL ................... 42

Figure 29: 3D TV technical chain and transition from SD to HD to 3D ............. 44

Figure 30: Interest in 3D content by genre .... 45

Figure 31: Technical chain for Sky's 3D tests .................................................. 50

Figure 32: Technical chain for Sensio's 3D offering ......................................... 51

Figure 33: Overview of NVIDIA's offering ..... 53

Figure 34: DMB and 3D ................................ 59

Figure 35: Comparison of 2D/3D screens and 2D/3D box office split, United States ......................................... 60

Figure 36: Comparison of average movie ticket price in 2008, for a 3D movie and a 3D projection of a Hannah

Montana concert in the US ........... 61

Figure 37: 3D drivers, rollout trend ................ 65

Figure 38: Three development scenarios for 3D .............................................. 68

Index of Tables

Table 1: Compatibility between image formats and screen types ................. 10

Table 2: Compatibility between image formats and screen types ................. 23

Table 3: Screen types available and compatibility with image formats ......... 23

Table 4: Formats favored by the leading screen manufacturers ................... 23

Table 5: Breakdown of all 3D screens worldwide by region .......................... 24

Table 6: Leading countries with RealD-equipped 3D screens worldwide in 2009............................................ 25

Table 7: Growth in the number of 3D screens worldwide, 2009-2013 .......... 26

Table 8: 3D productions released in the United States in 2008 (excluding IMAX)........................................... 26

Table 9: Types of movies preferred in 3D .. 36

Table 10: Technical specifications for the movie Ice Age 3 ............................ 36

Table 11: Compatibility of 3D TV in MPEG-4 AVC, satellite (36 MHz-repeater)................................................ 39

Table 12: Compatibility of 3D TV in MPEG-4 AVC, cable (8 MHz frequency) 40

Table 13: Compatibility of 3DTV in MPEG-4, DTT (8 MHz frequency) ........... 40

Table 14: Satellite compatibility of 3D TV in MPEG-4 AVC, DVB-S vs. DVB-S2............................................... 54

Table 15: DVB-S2 specification ................... 54

Table 16: Capacity gains with DVB-C2 ........ 55

Table 17: Cable compatibility of 3D TV in MPEG-4 AVC, DVB-C vs. DVB-C2.................................................. 56

Table 18: Results for the opening weekend of Monsters vs. Aliens in the US 61

Table 19: Obstacles and drivers in the development of the 3D market .......... 64

Table 20: Factors that would trigger the "3D Cinema" scenario ...................... 66

Table 21: Factors that would trigger the "3D TV" scenario ............................. 67

Table 22: Factors that would trigger the "Multi-platform 3D" scenario ............ 68

To order this report:

Television Broadcasting Industry: 3D Video

More Market Research Report


Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626



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