Ford CEO Alan Mulally to Keynote 2010 International CES

Top Automaker to Unveil Automotive Industry Innovations

ARLINGTON, Va. — (BUSINESS WIRE) — September 21, 2009 — The Consumer Electronics Association (CEA)® announced today that the president and chief executive officer of Ford Motor Company, Alan Mulally, will deliver the opening keynote address at the 2010 International CES®. The world’s largest consumer technology tradeshow will take place January 7-10, 2010, in Las Vegas, Nevada.

“Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES,” said Gary Shapiro, president and CEO, CEA. “For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done.” Mulally will deliver his keynote address at 8:30 a.m. on Thursday, January 7, 2010, in the Hilton Center, following a State of the CE Industry keynote address delivered by Gary Shapiro, president and CEO, CEA.

Mulally joined Ford in 2006, after serving as executive vice president of The Boeing Company and president and chief executive officer of Boeing Commercial Airplanes. Mulally is known for his innovation and focused leadership, while working to transform Ford into a lean, global enterprise. He has served as a past president of the American Institute of Aeronautics and Astronautics (AIAA) and is a former president of its Foundation. Additionally, Mulally served as a past chairman of the Board of Governors of the Aerospace Industries Association. He was named to Time Magazine’s 100 Most Influential People in 2009, “Person of the Year” in 2006 by Aviation Week magazine and one of “The Best Leaders of 2005” by BusinessWeek magazine.

In addition to the Ford keynote stage, the 2010 CES will prominently feature the latest in-vehicle technologies including advancements in portable GPS, location based services, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

Some of CES’ major in-vehicle electronics exhibitors include: AT&T CruiseCast by RaySat Broadcasting Corp, Directed Electronics, Dual Electronics Corporation, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche.

For more information and to register for the 2010 International CES, please visit www.CESweb.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

UPCOMING EVENTS

  • 2009 CEA Industry Forum
    October 18-21, 2009, Phoenix, AZ
  • 2009 i-stage
    October 19, 2009, Phoenix, AZ
  • Digital Hollywood Fall
    October 19-22, 2009, Los Angeles, CA
  • CES New York Press Preview featuring CES Unveiled @ NY
    November 10, 2009, New York, NY
  • Future of Television East
    November 18-19, 2009, New York, NY
  • 2010 International CES
    January 7-10, 2010, Las Vegas, NV



Contact:

Consumer Electronics Association (CEA)
Tara Dunion, 703-907-7419
Email Contact
www.CE.org
or
Allison C. Fried, 703-907-7603
Email Contact
www.CESweb.org




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