Adura Systems Adopts Freescale’s FlexRay Automotive Microcontroller Technology

MENLO PARK, Calif. — (BUSINESS WIRE) — June 1, 2009 Adura Systems, Inc., the green, electric powertrain company that offers breakthroughs in electric range for medium and large vehicles, today announced its selection of Freescale Semiconductor’s FlexRay™ automotive microcontroller (MCU) technology for high-speed in-vehicle networking. Freescale’s S12XF MCU with integrated FlexRay technology is being incorporated into Adura’s Modular, Electric Scalable Architecture (MESA™) powertrain, which offers up to 100 miles of pure electric range in mass transportation buses.

“Developing 100 mile pure electric range powertrains requires very sophisticated electronics, software and a high-bandwidth communications and control layer,” said Marv Bush, CEO of Adura. “Adura selected FlexRay technology because it is one of the only automotive networking systems able to handle safety-critical communications and control. Also, FlexRay provides the communications layer upon which Adura’s network, DEFT-net (Deterministic, Extensible, Fault-Tolerant Network), is built. Adura’s DEFT-net provides accurate data delivery, distributed control, fault detection and tolerance, and on-the-fly reconfiguration.”

FlexRay technology is unique among vehicle communication systems in its determinism and high speed. This technology, combined with DEFT-net, allows Adura to shift traditional mechanical and electronic complexity into software which increases efficiency and lowers overall systems costs.

“Adura’s selection of Freescale’s S12XF MCU is another milestone for FlexRay technology as the communications standard is now being deployed in both conventional and ‘green’ vehicles,” said Ray Cornyn, director of automotive microcontrollers at Freescale. “By leveraging the exceptional performance of FlexRay technology, Adura is setting compelling new standards for electric and hybrid vehicles that are designed to significantly reduce global emissions.”

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial and networking markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations around the world.

About Adura Systems

Adura Systems, Inc. is the innovator of “new era” electric powertrains for transportation industries. The company’s Modular, Electric, Scalable Architecture (MESA™) powertrain brings up to 100 miles of pure electric range to mass transportation buses, providing industry breakthroughs in terms of improved fuel economy and exceeding future emissions standards. MESA is designed for use in series hybrid, all electric and fuel cell mass transportation buses, large utility vehicles and other automotives. Adura is headquartered in Menlo Park, CA and has offices in Shanghai, China. For more information, see

Adura, Systems the Adura logo and MESA are trademarks of Adura Systems. Freescale and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2009.


KJ Communications, Inc. (for Adura Systems)
Eileen Elam, 408-927-7753
Email Contact
Freescale Semiconductor
Dale Weisman, 512-895-2795 or 512-560-6197 (mobile)
Email Contact
Lois Paul & Partners (for Freescale Semiconductor)
Travis Williams, 512-638-5315
Email Contact
Freescale Semiconductor
Asia Pacific:
Gloria Shiu, (85-22) 666-8237
Email Contact
Europe, Middle East and Africa:
Laurent Massicot, (33-16) 935-7712
Email Contact
Anjali Srivastava, (91-120) 395-0000
Email Contact
Masako Tanikawa, (81-3) 5437-9128
Email Contact

Review Article Be the first to review this article

Autodesk - DelCAM

Featured Video
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
Lead Geospatial Analyst for Alion at McLean, VA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Upcoming Events
SOLIDWORKS 2017 Launch Event – Walsall at Village Hotel Club, Walsall, WS2 8TJ Walsall United Kingdom - Mar 30, 2017
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017

Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise