NVIDIA Technologies Help HP Redefine the High-Performance PC

Sleek New HP Firebird PC Features NVIDIA SLI, Hybrid SLI, and MXM 3.0 GPUs

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- A host of state-of-the-art technologies from NVIDIA are featured in one of the most innovative performance PCs ever created: the HP Firebird with Voodoo DNA, debuting at CES.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090106/AQTU055)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO)

Striking a critical balance between performance and energy efficiency, the HP Firebird offers stunning graphics and CUDA(TM) performance in a sleek new desktop design. The HP Firebird features dual NVIDIA(R) GeForce(R) 9800S MXM 3.0 modules(1) which are one-fifth the size of typical graphics cards and use approximately one-half the power. Together, they are designed to deliver lightning-fast performance in HD resolutions while reducing size, power consumption and noise. The GPUs can dramatically accelerate applications such as gaming and video transcoding which are written to take advantage of a CUDA-based GPU(2).

NVIDIA Hybrid SLI(R) technology featured in the HP Firebird can shut down the GeForce GPUs for less intensive applications to help save power. This technology combined with HP's factory-sealed liquid cooling can ensure that the HP Firebird runs quietly and efficiently. HP encased these technologies in a striking and compact design that would be a showpiece on any desk.

On display at CES: See the HP Firebird at NVIDIA's booth in the South Hall, #35352; and at HP's booth in the South Hall, #31112.

"The HP Firebird is one of the most innovative and versatile performance PCs ever created. It's an engineering tour-de-force that could only be accomplished with GeForce GPUs, NVIDIA SLI, and Hybrid SLI," said Jeff Fisher, senior vice president of the GeForce Business Unit at NVIDIA. "These technologies give the HP Firebird extraordinary capabilities in a remarkably compact design."

"The cutting-edge design of the HP Firebird uses several innovations from NVIDIA to make it one of the world's first hybrid high-performance PCs," said Rahul Sood, chief technologist for the Voodoo brand in the Personal Systems Group at HP. "In a market full of gas-guzzling SUV gaming PCs, we designed a high-performance PC that sips power. This is one of the first desktop PCs that combines NVIDIA SLI with Hybrid SLI to enable screaming performance when you need it and energy efficiency when you don't."

NVIDIA technologies in the HP Firebird include:

-- Dual GeForce 9800S MXM 3.0 GPUs with 128 parallel processing cores deliver incredible visual computing performance

-- NVIDIA CUDA technology accelerates a host of applications such as video editing and video transcoding(2)

-- NVIDIA SLI technology provides an awesome gaming experience at HD resolutions

-- NVIDIA PhysX(R) technology for breathtaking realism in games like Mirror's Edge

-- NVIDIA Hybrid Power technology enables the GPUs to quickly shut down without logging off, to conserve energy during less-intensive applications

-- High-quality video playback with NVIDIA PureVideo(R) HD technology, which offloads 100% of all video processing from the CPU to the GPU

-- Support for advanced audio and video connectivity, including uncompressed LPCM 7.1 audio, dual-link DVI, and HDMI

The HP Firebird is scheduled for release on January 9, 2009. For more information, visit http://www.voodoopc.com.

    (1) MXM(TM) technology is an open standard developed by NVIDIA for mobile
        modular graphics cards. The MXM technology standard gives PC
        manufacturers greater design flexibility while allowing consumers the
        option to upgrade their graphics module.

    (2) Elemental Technologies' Badaboom can transcode video up to 20 times
        faster with a GeForce GPU than with a CPU alone. MotionDSP's video
        enhancement software (code named "Carmel") enables real-time video
        enhancement and editing with a CUDA-ready GPU. CyberLink PowerDirector
        7 speeds up video editing with CUDA. ArcSoft's TotalMedia Theatre uses
        CUDA for high-quality DVD up-scaling while minimizing CPU utilization.
        And Pegasys accelerates video editing features of its popular TMPGEnc
        4.0 Xpress.

About NVIDIA

NVIDIA (NASDAQ: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro(R) graphics products, and the high-performance computing market with its Tesla(TM) computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of Firebird, NVIDIA GeForce GPUs, NVIDIA CUDA architecture and NVIDIA Hybrid SLI technology; the impact of NVIDIA's technology on the Firebird; and the relationship between NVIDIA and HP; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended October 26, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward- looking statements to reflect future events or circumstances.

Copyright(R) 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, NVIDIA SLI, PhysX, PureVideo, CUDA, Tesla, Quadro, and SLI are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Web site: http://www.nvidia.com/
http://www.voodoopc.com/




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