Top Executives to Keynote Software Industry's Most Comprehensive Software as a Service Conference

WASHINGTON, Oct. 16 /PRNewswire/ -- SIIA OnDemand will Feature CEOs of, Omniture, and NetSuite Nov. 17-19 in San Jose

WASHINGTON, Oct. 16 /PRNewswire-USNewswire/ -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced its third annual SIIA OnDemand Conference. Software as a Service (SaaS) leaders will gather in San Jose to learn how leading companies that enable or deliver SaaS solutions are tackling challenges and adapting for future success.

As the industry's most comprehensive forum for enabling and delivering SaaS, SIIA OnDemand will feature strategies and insights from executives who have significantly impacted the on-demand market. Keynote speakers include:

    --  Marc Benioff, Chairman and CEO,
    --  Josh James, CEO and Co-founder, Omniture
    --  Anthony Lye, Senior Vice President, Oracle CRM
    --  Zach Nelson, CEO, NetSuite

For more information or to register for the conference, media should contact Beth Dozier at Email Contact. Members of the media may also register online at:

SIIA OnDemand will showcase more than 30 CEOs on hand to help participants from all areas of the SaaS sector to grow their companies. Topics include harnessing growth in an evolving economy, shifting from product- to service-led business and developing vertical market strategies.

The conference will also feature SIIA OnDemand Previews, where CEOs from 12 early-stage SaaS companies will highlight the capabilities that positioned them on the forefront of the on-demand market. To view descriptions of the OnDemand Previews Presenting companies, visit:

"From system integrators to venture capitalists and bankers, individuals involved in all areas of the Software as a Service industry will benefit from attending OnDemand," noted SIIA President Ken Wasch. "This unique conference is the only forum that focuses entirely on enabling and delivering Software as a Service while providing attendees with the opportunity to hear from top companies and executives."

WHO: Software and Information Industry Association (SIIA)

WHAT: SIIA OnDemand Conference

WHEN: 17-19 November 2008

WHERE: San Jose Marriott, San Jose, Calif. For a complete schedule of events, visit:

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. For further information, visit

Web site:

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