Magnet Leverages Invention Machine's Innovation Software

BOSTON—(BUSINESS WIRE)—October 7, 2008— Invention Machine, a leading provider of innovation software, today announced that its customer Magnet, used Invention Machine Goldfire ® Innovator to design the first anti-leak Siphon Flush toilet-flapper for American Innovative Products. Siphon Flushs unique design eliminates water leakage in toilets, is impervious to harsh chemicals found in most water and cleaning solutions, and has a lifespan 20 times that of existing flappers. Goldfire Innovator empowered Magnet engineers to generate and validate product design concepts and eliminate design risks upfront which enabled them to bring the valve to market quickly. Siphon Flush is being unveiled this week at the WaterSmart Innovations Conference in Las Vegas.

Research indicates that more than 85 percent of water leakage in residential plumbing systems is found in the toilet and a majority of toilet leaks are caused by faulty or worn flappers. A silent leak in a toilet can waste 500 gallons of water a day, according to the Environmental Protection Agency. The U.S. Census Bureau estimates that there are more than 222 million residential toilets, which means the United States is losing more than 11 million gallons of water a day due to faulty flappers. This is in addition to the 2.1 trillion gallons of water consumed each year due to toilet usage in these homes as well as toilets in hotels, condominiums, etc. Siphon Flushs revolutionary design not only eliminates water-leakage but obsoletes the standard flush mechanism technology which was originally developed in 1955 and only lasts up to three years.

I was simply looking for a way to stop my toilet from leaking, said Wally Berry, CEO, American Innovative Products. Magnet and Invention Machine turned my idea into a revolutionary new product and delivered more than 56 percent savings on my anticipated cost.

To develop the Siphon Flush, Magnet product designers used Invention Machines innovation software to identify the root cause of water leakage, analyze technology trends and materials, play out the consequences of design features to ensure the validity of the concept and anticipate future failure points. Goldfire Innovator also recommended concepts outside the engineers sphere of expertise and offered viable solutions that expedited the idea-to-product process.

We could not have designed and manufactured Siphon Flush as quickly or efficiently without Invention Machine, said Dave Pierson, senior design engineer, Magnet. Goldfire was key in helping us converge unique ideas from various fields, including the life-sciences technology which we adopted into the design.

In todays competitive and cash-strapped business environment, it is imperative for companies to innovate rapidly and cost-effectively, said Mark Atkins, CEO and chairman, Invention Machine. Siphon Flush is a perfect example of how even small businesses can leverage our innovation software and build the right product the first time, quickly and profitably.

Siphon Flush is the second product Magnet has created using Goldfire Innovator. Magnet and Invention Machine helped design the award-winning Accessmount Ladderless, a tool used to install ceiling light fixtures, eliminating injuries associated with people falling off ladders.

About Invention Machine

A leading provider of innovation software, Invention Machine drives sustainable innovation by enabling global organizations to consistently generate breakthrough ideas that accelerate product development. Invention Machine Goldfire Innovator empowers engineers and scientists to conceive and validate right ideas the first time, so they can quickly and easily deliver market leading products. Global 2000 manufacturers in more than 25 countries rely on Invention Machine for product innovation, process improvement and market expansion. Its unique software fuels sustainable innovation across numerous industries, including aerospace and defense, automotive, consumer technology, energy and environment and life sciences. For additional information, please visit invention-machine.com.



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