Silver Creek Systems DataLens System 5.1 Brings Unprecedented Automation to Product Data Mastering

WESTMINSTER, Colo.—(BUSINESS WIRE)—September 23, 2008— Silver Creek Systems®, the pioneer and leader in automated data mastering, including product data quality and governance solutions, announced today the immediate availability of its DataLens System, version 5.1. This new software release introduces a semantic index to perform highly tunable and scalable matching and de-duplication to reconcile and merge multiple sources of disparate product data.

DataLens System 5.1 also expands the AutoLearn and Data Governance features first introduced earlier this year. In combination, these capabilities extend the unique capability of the DataLens System to perform in-line data mastering including standardization, enrichment, matching, repurposing and governance of highly variable product, vendor and related data. The DataLens System V5.1 brings unprecedented levels of automation to data mastering both in the speed and simplicity of deployment, and in the self-tuning and exception management functionality for ongoing use.

Real-time, automated Product Data Mastering is core to product information management (PIM) and master data management (MDM) systems as well as a broad variety of data quality, data integration and data governance situations, from e-commerce to supply-chain synchronization. The ability to automate data mastering processes at an enterprise level typically lowers the time, cost and risk of new systems implementation and enhances the interoperability and value of product-centric systems or processes.

One of the most difficult type of data to master is undoubtedly product data the items, assemblies, parts and SKUs that are core to many businesses, said Andrew White, research VP at Gartner, Inc. Product data is inherently variable, and its lack of structure is generally too much for traditional, pattern-based data quality approaches. Product and item data requires a semantic-based approach that can quickly adapt and learn the nuances of each new product category. With this as a foundation, standardization, validation, matching and repurposing are possible. Without it, the task can be overwhelming and is likely to include lots of manual effort, lots of custom code and a whole lot of frustration.

Highlights of the DataLens System 5.1 include:

  • AutoSuggest System-based suggestions expand recognition rules based on real operational data. Using inferences from the underlying semantic model, the system makes suggestions, that are used to enrich the model, so the system gets smarter through use.
  • AutoAbbreviate The system repurposes and republishes data into any form, and includes the ability to progressively abbreviate descriptions to fit the fixed line-lengths often required by legacy and many ERP systems.
  • Semantic Index The index enables highly scalable semantic matching and de-duplication of unstructured, non-standard data a task often required in PIM, MDM and system consolidation situations.

The DataLens System is unique in its ability to enable real-time data mastering, said Barbara Mowry, president and CEO of Silver Creek Systems. This newest release brings unprecedented automation not only to the data mastering process itself, but now also to the associated set-up and ongoing governance and maintenance processes. The ability of the system to build semantic recognition from rules extracted from the data itself takes the technology to the next level in terms of speed of implementation, quality and usability. More and more, we are being contacted by companies that have tried to apply other data quality approaches and have failed because the tools were unsuitable for the job. It is important for enterprises to know there is another and much better way!

The DataLens System 5.1 is immediately available and is priced according to project requirements. For more information contact Silver Creek Systems or visit

About Silver Creek Systems

Silver Creek Systems next-generation product data solutions put companies in control of their product and related data. Patented semantic technology and advanced workflow management deliver a full range of automated data mastering solutions, from initial clean-up and standardization to enrichment, re-purposing, systems consolidation and ongoing governance across all product data domains. The ability to systematically deliver complete, correct and consistent data from any source to core enterprise applications such as search, merchandising, PIM, MDM, ERP, PLM and GDSN substantially increases the ROI of those applications driving revenues, reducing costs and risks. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and more are using DataLens applications to increase the value and usability of their data in their IT infrastructures. For more information, visit

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc.

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