Speakers Announced for PLM Road Map

Stamford, CT, For Immediate Release – Collaborative Product Development Associates (CPDA), a provider of critical analyses for PLM decisions, announces details of the speaker line-up for its PLM Road Map™ 2008 conference, which will be held on September 23 & 24 at The Inn at St. John’s, located in Plymouth, Michigan. Now in its fifteenth year, this highly acclaimed event offers a program that delivers expanded analysis of the years most critical business and technology issues in Product Lifecycle Management.

The theme for this year's conference takes a look at the payoffs and challenges of a PLM integration surge and kicks off with a presentation from HP’s Christian Verstraete who will look at what is required to optimize an extended supply chain and will share approaches that address the rising challenges confronting product development efforts. Consideration follows to the need for achieving continuous improvement. Lockheed Martin’s Christopher Blake will explain how continuous improvement requires the institutionalization of the basic process. He will share his experiences and lessons learned at Lockheed Martin, which has successfully set a course to get back to basics, driving institutionalized process as a standard base. Sogeti High Tech’s, Philippe Sottocasa will share approaches he has used in developing a design/simulation framework. Rounding out the morning, Michael Hoseus, co-author of the book Toyota Culture will be on hand to share critical aspects of his thirteen years at Toyota Motor Manufacturing’s Georgetown plant. Michael will share lessons learned in adapting and applying Toyota principles in the U.S.

A series of conference break-out sessions will follow. Each session will offer a range of stimulating, in-depth presentations made by a dynamic group of speakers who will share not only their first-hand experiences in addressing key PLM issues but how they are gaining true business value from their technology investments.

The conference will conclude on Wednesday afternoon with a plenary session featuring presentations that will consider globalization and the future of PLM. Opening the afternoon, IBM’s Peter Robison will review a framework for the complete product lifecycle based on the ability of functional modeling techniques to manage the interaction between requirements and functions. Stephen Bashada of Siemens PLM Software will then highlight the next generation of PLM and its impact in enabling manufacturing companies to transform their businesses. Finally, GM’s Terry Kline will offer lessons on the success of GM’s Information Systems and Services driving virtual product development globally.

For more detailed information on the agenda visit the PLM Road Map™ 2008 conference web site at https://cpd-associates.com/pdfs/agenda/include_confagenda_0908.cfm

For the latest information on PLM Road Map™ 2008 or to register for this event please visit our web site at: https://cpd-associates.com/?content=include_conference08.cfm or call the PLM Road Map Hot Line at 800-573-4756..

Cheryl Peck
Email Contact


Opening Plenary: Process and People for an Effective PLM Transformation

Christian Verstraete, Hewlett-Packard – Integrating Design & Supply to Optimize the Value Chain: Processes, People, and Technology
Christopher L. Blake, Lockheed Martin Aeronautics Company – Continuous Process Improvement in Driven, High-Performance Teams
Philippe Sottocasa, Sogeti High Tech – Transformation: Time for a New Wave of Optimization
Michael Hoseus, co-author Toyota Culture – Building and Sustaining a Lean Culture: The People Value Stream

Break-Out: Keys to Driving a Successful Transformation

Don Brown and Michel Vrinat, CPDA
Gregory Roth, TRW Automotive
Michael J. Patterson, General Dynamics Land
Panel Discussion with Arun Chickmenahalli, International Automotive Components Group and Srikanth Krishnaraj, Visteon Corporation
Panel Discussion with Clifford Hutton, Whirlpool Corporation, Mike Severson, John Deere, and Thomas C. Tecco, General Motors
Panel Discussion with Jeffrey M. Brennan, Altair Engineering, Dr. Michael Engelman, ANSYS, Inc., Dr. Steven M. Levine, SIMULIA, Steven C. Luby, VISTAGY, Inc., and Scott Prey, Procelerate Technologies
Panel Discussion with John Kerins, Kimberly-Clark Corporation, Ted Pawela, MSC Software, and Vijay Srinivasan, IBM Corporation

Break-Out: Integrating Mechatronics and Embedded Software Development into PLM: Needs and Challenges

Vasco Drecun, CPDA
Dr. Rance Cleaveland, University of Maryland at College Park
Dr. Andrzej M. Pawlak, Delphi
Christopher D. Hoffman, Cummins Inc.
Tom Judd, Motorola, Inc.
Andrew Shih, Raytheon Integrated Defense Systems
Dale Gallaher, Cognition Corporation

Break-Out: The Expanding Role of Modeling across the Extended Enterprise

Dr. Ken Versprille, CPDA
Steve Sass, John Deere Construction and Forestry
Roy Whittenburg, BAE Systems Land & Armaments
Brad Holtz, Cyon Research Corporation

Break-Out: Meeting the Challenges of PLM as it Drives Ever Deeper and More Broadly into Operations

Don Brown and Michel Vrinat, CPDA
Steve Nykerk, IBM Global Services & Bruce M. Belzowski, University of Michigan Transportation Research Institute (UMTRI
Ben Martin, General Dynamics Land Systems, Joseph Feord, Munro & Associates, Inc., Martin Nehls, FACTON, Inc.
Tim Runcie, Advisicon, Inc.
Panel Discussion with Paul W. Downing, PROSTEP, INC., Rahul Garg, Siemens PLM Software and Ric Wagner, Ford Motor Company

Closing Plenary: Globalization and the Future of PLM

Peter S Robison, IBM Corporation
Stephen Bashada, Siemens PLM Software
Terry Kline, General Motors

About CPDA

Collaborative Product Development Associates (CPDA) is a provider of critical analyses for PLM decisions. CPDA offers the latest in-depth, objective information for assessing technology and business goals. Coordinated by a group of experienced analysts, its cohesive suite of collaborative research programs leverages the efforts of top software designers and leading-edge users. CPDA's differentiation is its specific, deep, and pragmatic approach to the market, and a hands-on understanding of the technology required to drive successful implementations. CPDA’s collaborative research programs include Design Creation and Validation, Design/Simulation Council, PLM-Integration/Product Definition, and Product Value Management.

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