Invention Machine and IEEE Announce Strategic Collaboration

BOSTON & PISCATAWAY, N.J.—(BUSINESS WIRE)—August 18, 2008— Invention Machine, a leading provider of innovation software, and IEEE, the worlds largest technical professional society, today announced a strategic collaboration that will expand Invention Machine Goldfire Innovators knowledge-base with 1.3 million technical documents housed within the IEEE Xplore® digital library. The ability to research additional solutions from various fields -- aerospace and biomedical engineering to electric power and consumer electronics -- will further empower Invention Machine customers and engineers to accelerate their product development process and drive sustainable innovation.

IEEE Xplore hosts 30% of the world's technical and engineering literature in computing, electrical engineering, and related technologies. Innovators using Invention Machine Goldfire ® Innovator can now discover IEEE documents, including journal articles and conference proceedings, as part of the softwares concept retrieval process. This will further aid in the innovation process by generating new ideas and solutions from various engineering functions. IEEEs scientific and technical articles are cited in United States Patent and Trademark Office patents four times as often as the nearest competitor, making IEEE a natural choice for innovators.

Our clients depend on our technology to further their sustainable innovative agenda, said James Todhunter, chief technology officer, Invention Machine. This partnership will allow engineers to tap into IEEEs vast knowledge-base and further empower them to design quality products that will help drive corporate profitability."

Invention Machines innovation software helps enterprises innovate repeatedly, accelerating and sustaining their product innovation process. Its unique semantic technology translates ideas into commercialized products by generating and validating the right ideas the first time - whether it's creating a folding box spring, an engine for NASA or a new printer. With its broad knowledge-base and methodologies, Goldfire Innovator also serves as a virtual subject-matter expert, allowing users to tap into knowledge that is outside their domain of expertise. For example, carpet manufacturer Interface is using Goldfire Innovator to incorporate RFID (Radio Frequency Identification) technology into their floor tiles.

IEEE supports scientific and technical professionals and technology that fosters innovation, said Barbara Lange, staff director, Product Management and Business Development, IEEE. Access to IEEE content and expertise will allow researchers to retrieve precise concepts that will help them understand and solve problems even faster.

This collaboration will enable Invention Machine customers to discover relevant content from the IEEE Xplore digital library. New IEEE content will be automatically updated in Goldfire Innovator, ensuring that the softwares knowledge-base is constantly up-to-date. IEEE members and subscribers to IEEE online collections through the digital library can link from Goldfire results to freely access the full text of the subscribed content. Non-subscribers may easily gain access to documents by purchasing an IEEE subscription, becoming an IEEE member or purchasing single articles online.

About Invention Machine

A leading provider of innovation software, Invention Machine drives sustainable innovation by enabling global organizations to consistently generate breakthrough ideas that accelerate product development. Invention Machine Goldfire empowers engineers and scientists to conceive and validate right ideas the first time, so they can quickly and easily deliver market leading products. Global 2000 manufacturers in more than 25 countries rely on Invention Machine for product innovation, process improvement and market expansion. Its unique software fuels sustainable innovation across numerous industries, including aerospace and defense, automotive, consumer technology, energy and environment and life sciences. For additional information, please visit invention-machine.com.

About the IEEE

The IEEE (Institute of Electrical and Electronics Engineers, Inc.) is the worlds largest technical professional society. Through its more than 375,000 members in 160 countries, the organization is a leading authority on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Dedicated to the advancement of technology, the IEEE publishes 30 percent of the worlds literature in the electrical and electronics engineering and computer science fields, and has developed nearly 900 active industry standards. The organization annually sponsors more than 850 conferences worldwide. Additional information about the IEEE can be found at http://www.ieee.org.



Contact:

Invention Machine
Parna Sarkar, 617-305-9250 x3305
Email Contact
or
IEEE
Marsha Longshore, 732-562-6824
Email Contact




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