Best-in-Class Program Receives Top Honors for 2nd Consecutive Year
NEEDHAM, Mass.--(BUSINESS WIRE)--PTC (Nasdaq: PMTC), the Product Development Company®, today announced it has been recognized by CMP Channel's VARBusiness as one of North America’s top information-technology (IT) vendors for its Channel Advantage Program for the second consecutive year. PTC was certified as a Silver 5-Star Winner in VARBusiness's 2008 Partner Program Guide (PPG), a guide that acknowledges the commitment and strength of a vendor's partner programs for its Channel resellers, IT integrators, and technology consultants.
The 14th annual VARBusiness Partner Program Guide recognized ten silver 5-Star winners in each of the six categories of Sales Support, Marketing Support, Partner Profitability, Channel Operations, Partner Recruitment, and Communication. PTC received VARBusiness 5-Star status in five of the six categories - Sales Support, Marketing Support, Partner Profitability, Channel Operations, and Communications.
PTC’s channel strategy is solidly focused on helping to meet the product development needs of small and medium sized businesses (SMBs), which account for over 75% of the PTC customer base. The company has over 400 VARs (Value Added Resellers) and partners worldwide who understand both the local requirements and global challenges faced by SMBs. PTC provides extensive sales, product and industry training and certifications to its VAR partners, as well as comprehensive business planning, sales incentives, financial assistance, and joint marketing programs. In fiscal 2007, PTC reported $195 million in total channel revenue, growing 14% from the previous year and representing 21% of total PTC revenue.
“The PTC Channel Advantage program has become a world-class, award winning program over the last five years with many initiatives, incentives and resources dedicated to supporting our VARs to build successful and profitable businesses around PTC solutions,” said Robert Kocis, divisional vice president, worldwide channel sales, PTC. “PTC is proud to be recognized for the success of our efforts.”
For the past 20 years, VARBusiness' strategic resources have been the gateway to the commercial and public sector (or government) Solution Provider community. The VARBusiness integrated platform of media opportunities provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness offerings lead vendors and distributors to unprecedented access to the most powerful strategic Solution Providers in the market. VARBusiness has been the recipient of numerous industry awards for both editorial content and design.
PTC (Nasdaq: PMTC) provides leading product lifecycle management (PLM), content management and dynamic publishing solutions to more than 50,000 companies worldwide. PTC customers include the world's most innovative companies in manufacturing, publishing, services, government and life sciences industries. PTC is included in the S&P Midcap 400 and Russell 2000 indices. For more information on PTC, please visit
PTC and its logo, The Product Development Company, PTC Channel Advantage and all PTC product names and logos are trademarks or registered trademarks of Parametric Technology Corporation or its subsidiaries in the United States and in other countries.