"This year's keynote speakers represent a wide spectrum of our participants, with a major device manufacturer, a wireless system manufacturer and a system design solution provider, so they will offer compelling information and useful insights for all of our attendees," said Limor Fix, general chair of the 45th DAC executive committee. "We are delighted to welcome this distinguished group of industry luminaries to DAC and look forward to each of their presentations."
In his keynote address, Intel's Chief Technology Officer, Justin Rattner, will predict the impact of the industry's move toward the ubiquitous use of wireless communications and the challenges that this very high level of integration will have on design automation from architecture to manufacturing. He will address how the combination of new radio architectures and mostly digital implementations will drive a new generation of design tools, and how design techniques will evolve, by necessity, to satisfy the demands of reconfigurable hardware and software programmability.
Dr. Sanjay Jha, chief operating officer and president of Qualcomm's CDMA Technologies Group, will address the impact the accelerating demand for 3G technology is having on the global wireless landscape. He will discuss the increasing need for companies to tackle complex design issues through synergistic groups, including EDA partners and foundry partners and customers. In this keynote, he will elaborate on these present and future trends and reveal how collaborative business models are changing the game in chipset design.
Jack Little, president and co-founder of The MathWorks, will discuss the engineering challenges in creating today's electronic devices, which are multifaceted, software-intensive systems that interact with the real world. His presentation, "Idea to Implementation: A Different Perspective on System Design," will outline a potential solution to tomorrow's design challenges based on interdisciplinary collaboration for a complete tool chain that provides a flow from idea to system implementation for companies that develop embedded systems and electronics.
Keynote Speaker Biographies
Justin R. Rattner is vice president and chief technology officer (CTO). He is also an Intel Senior Fellow and head of the Corporate Technology Group. In the latter role, he directs Intel's global research efforts in microprocessors, systems, and communications including the company's disruptive research activity. Since joining Intel in 1973, Rattner has received many notable honors within the company and the industry, including being named Intel's first Principal Engineer in 1979 and its fourth Intel Fellow in 1988. He also received two Intel Achievement Awards for his work in high performance computing and advanced cluster communication architecture. Prior to joining Intel, Rattner held positions with Hewlett-Packard Company and Xerox Corporation. He holds B.S. and M.S. degrees from Cornell University in electrical engineering and computer science.
Dr. Sanjay Jha is chief operating officer of Qualcomm and president of Qualcomm CDMA Technologies (QCT). As COO, Jha oversees Corporate Research and Development and Qualcomm Flarion Technologies (QFT) in addition to his role as president of QCT, the chipset and software division of Qualcomm Incorporated. He also serves on the board of directors for the Semiconductor Industry Association (SIA) and as vice chairman of the Global Semiconductor Alliance (GSA). Prior to joining Qualcomm in 1994, Dr. Jha held lead design engineering roles with Brooktree Corporation and GEC Hirst Research Labs. He holds a Ph.D. in electronic and electrical engineering from the University of Strathclyde, Scotland and received his bachelor of science degree in engineering from the University of Liverpool, England.
Jack Little is president and a co-founder of The MathWorks. He was a co-author and principal architect of early versions of the company's flagship MATLAB product as well as the Signal Processing Toolbox and the Control System Toolbox. Little holds a B.S. degree in electrical engineering and computer science from MIT and an M.S.E.E. degree from Stanford University. A Fellow of the IEEE and Trustee of the Massachusetts Technology Leadership Council, he writes and speaks about technical computing, Model-Based Design, entrepreneurship, and software industry issues.
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,500 organizations attends each year, from system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight is its Exhibition and Suite area with approximately 250 of the leading and emerging EDA, silicon and IP providers. The conference is sponsored by the Association for Computing Machinery's Special Interest Group on Design Automation (ACM/SIGDA), the Circuits and Systems Society and Council on Electronic Design Automation of the Institute of Electrical and Electronics Engineers (IEEE/CASS/CEDA) and the Electronic Design Automation Consortium (EDA Consortium). More details are available at: www.dac.com.
Emily Taylor, 503-552-3733