Learn about the World Video Games Market

Steering Wheel Systems II-41

5. Process Overview II-42

Existing Model II-42

Design II-42

Development II-42

Publishing II-42

Distribution II-43

Retail II-43

Existing Value Chain Model II-44

Emerging Models II-44

A Typical Model of Emerging Value Chain II-44

6. Market Trends & Issues II-45

Future of Online Gaming II-45

Bankruptcy Hits Top of the Line Players II-45

User Groups II-45

Traditional Users II-45

Current Trends II-45

Gray Gamers II-45

Women Video Gamers Make an Impact II-46

Family Joins the Video Game Buzz II-47

'M - Rated' Video Games: Market Performance and Prospects II-47

Kids User Base Rising for Video Games II-47

Table 23: Global Video Games Market by Hardware and Software Sales for Kids (2005): Percentage Share Breakdown by Platform Type for Playstation 2, Gameboy Advance (GBA), GameCube and Others (includes corresponding Graph/Chart) II-48

Rent-a-Game: Video Game Rentals Continue to Rake in Profits II-48

The Internet Fallout II-48

'Casual Casualty': Big Guns Target the Casual Gamers II-48

Interactive Initiative Catches Up II-48

Growth Promoters II-49

Competitive Pricing II-49

Local Area Networks II-49

Expanded User Base II-49

Creative Marketing and Retailing II-49

Synergies with Other Entertainment Industries II-49

In-Game Advertising II-50

In-game Advertisement Revenues - Poised for Rapid Growth II-50

Table 24: Global Market for Video Games: Revenues from In-Game Advertisement for Years 2005-2009 in US$ Million (includes corresponding Graph/Chart) II-51

'Modding' Video Games II-51

Used Video Games: Whipping Up Lather II-52

Growth Inhibitors II-52

Piracy II-52

Creative Drain II-52

Health Factors II-53

Therapeutic Uses of Video Games II-53

Video Games Distract Pain Perception II-53

Video Games and Therapeutic Effect on Elderly II-53

Violence and Aggression in Video Games II-53

Glorification of Violence II-53

After Effects of Violent Visuals II-54

Gaming Demographics II-54

Players II-54

Purchasers II-54

7. Regulatory Framework II-55

Recreational Software Advisory Council (RSAC) II-55

Entertainment Software Ratings Board (ESRB) II-55

Pan European Games Information (PEGI) II-56

8. Product Launches/Enhancements II-57

THQ Discloses Plans to Release WALL/E II-57

Sony Launches Wireless PSP3 Controller II-57

Hands-On-Mobile™ Releases Japanese Puzzles II-57

Electronic Arts Launches Orange Box II-57

Hands-On-Mobile and Verizon Wireless Collaborate on Title Launch II-58

THQ Launches 'Ratatouille' for SP3® System II-58

Hands-On-Mobile Launches BEEzzz II-58

LunarStrom Launches Games Portal II-58

Sony Expands Devil May Cry Franchise II-58

Jadestone Signs Deal with TV2 II-58

Koei Corp Launches New Game Title II-59

Konami Digital Releases New Title II-59

LucasArts Releases Star Wars II-59

Majesco Announces New Wii Title II-59

2K Launches New Title II-59

Majesco Launches Wonderful Amusement Park II-60

LucasArts Collaborates with TT Games for New Release II-60

Majesco Launches New Title for Xbox 360™ II-60

Majesco Entertainment Launches JAWS II-60

Namco Bandai Lunches Culdcept™ II-60

Ubisoft Expands Tom Clancy Series II-61

Namco Bandai Releases New Titles II-61

Majesco Entertainment Partners with Leading Artists for New Wii Title II-61

Oberon Media Enters Partnership with MySpace II-61

Take-Two Interactive Introduces Advanced Game Features II-61

Rockstar Launches Manhunt 2 II-62

Ubisoft Launches Online Game Title II-62

Eidos Launches Kane and Lynch II-62

SCi Entertainment Launches Two New Titles II-62

WildTangent Introduces New Game Channel II-62

Activision Launches New Game Line II-62

Ubisoft Launches Endwar™ II-63

Activision Releases Shrek the Third™ Video Game II-63

Ubisoft Releases Wii™ Title II-63

Activision Launches The History Channel®: Battle for the Pacific II-63

Activision Launches The Spider-Man 3™ II-64

Ubisoft Partners with Cranium Inc for New Release II-64

Atari Launches Test Drive Unlimited for PS2®, PSP® & PC II-64

Ubisoft Partners for Beowulf II-64

Atari Launches Silverfall® in North America II-65

Ubisoft Expands Chinese Base II-65

Sega Launches Two New Game Titles II-65

Atari Introduces Latest Game Title II-65

Majesco Entertainment Releases New Game Title II-66

Nintendo Launches New Game Titles II-66

Excalibur Publishing Releases RPG Adventure Title II-66

Gammick Entertainment Launches Gaming Portal II-66

Oxygen Games Releases New Poker Game II-66

Atari Launches Namco's Latest Title II-66

Paradox Interactive Releases New Title, Shock Force II-67

Sega Introduces Online Multiplayer Mode II-67

Tecmo Launches New Title, Ninja Gaiden® Sigma II-67

Ubisoft Launches New Game Title for Xbox 360 II-67

Microsoft Launches Xbox Live in India II-67

Sega Launches First Third-Party Title II-68

Midway Games Launches Touchmaster II-68

Ubisoft Expands Casual Games Collection II-68

LucasArts Releases New Games Title II-68

Sony Publishes LittleBigPlanet II-68

Microsoft Launches Online Game Portal II-68

Namco Networks Releases Pool Pro Online II II-69

Microsoft Launches Viva Pinata II-69

Massive Inc. Launches In-game Advertising Service II-69

Nintendo Releases Modern Games Brand II-69

Sony Launches Slimmer Portable Video Game II-70

Disney Online Launches Online Video Game II-70

Sega Launches New Racing Game Software II-70

Eidos Interactive Launches New Titles II-70

Electronic Arts Launches EA Sports Family Play II-71

Namco Bandai and Koei Corp Release New Game Title II-71

Vivendi Games Mobile Releases New Titles II-71

Sony Launches Action-based Online Game II-71

Ubi Soft Launches New Army Based Game II-72

Electronic Arts Introduces New Software II-72

IGG Launches Latest MMORPG II-72

New Game Title for Microsoft Xbox Live II-72

THQ Launches Cell Weaver II-73

Codemaster Inc Launches DiRT II-73

Rapid Reality Studio Introduces Latest Game II-73

Koei Launches New Crossover Game II-73

2K Sports Announces New Title II-74

CCP Games Introduces Revelations II II-74

Namco Networks Launches Super Yum Yum 2 in the US II-74

Lighthouse Interactive Launches New Game II-74

Majesco Entertainment Launches Latest Game II-74

Ubi Soft Releases New Game II-75

Sierra Entertainment Launches Latest Title II-75

Capcom Unleashes MotoGP 07 II-75

Ubi Soft Releases New Games Title II-75

Microsoft Games Studios Releases New Titles II-76

Atari Launches New Mobile Game II-76

Microsoft Launches Halo 3-Bungie II-76

Square Enix Launches New Game Title II-76

Big Screen Entertainment Group Launches Multiplayer Online Game II-77

Fonix Speech Inc Launches VoiceIn® Video Games II-77

Microsoft Launches Xbox 360 in Korea, Taiwan, Hong Kong and Singapore II-77

Sony to Debut Playstation®3 II-77

Sony to Unveil New Controllers for Playstation®3 II-78

Nintendo to Unveil Next Generation Video Game Console 'Wii' II-78

Massive Releases Interactive In-Video-Game Ads II-78

Electronic Arts Rolls-Out Mobile Video games II-78

Square Enix Launches Videogame: FINAL FANTASY® XIII II-78

Square Enix Debuts New Videogame: DRAGON QUEST™ II-79

Sony to Offer Content Development Tools of Playstation®3 II-79

THQ Adds WWE® Day of Reckoning™ 2 to the "Player's Choice" II-79

THQ Releases Titan Quest™ for Windows PC II-79

THQ Announces Launch of "Cars" Video Game II-79

THQ Brings Out Paws & Claws Pet Vet™ II-79

THQ Releases First Multiplayer Map-Pack "Collateral Damage" II-80

THQ Releases MotoGP '06 Demo on Xbox Live II-80

THQ and Gas Powered Games Together Plan to Launch Supreme Commander II-80

WildTangent Releases New Virtual Gaming Console for Toshiba Notebook Computers II-80

THQ Plans to Release 'BRATZ™: Forever Diamondz™ II-80

THQ Reveals Nickelodeon Video Game Lineup II-80

THQ Plans to Release WWE SmackDown vs. RAW 2007 II-80

TECMO Launches Monster Rancher ® EVO II-81

THQ Announces Availability of Let's Ride™: Silver Buckle Stables II-81

THQ Brings Out Let's Ride™: Dreamer Inspired by a True Story II-81

THQ Announces The Release Of Nicktoons™ Winners Cup Racing™ II-81

TECMO Releases Gallop Racer® 2006 for Play Station®2 II-81

THQ Inc Ships Nicktoons Unite to Retail Outlets II-81

THQ to Release New Video Game Based on The Sopranos II-81

Capcom Co. to Release Monster Hunter 3 II-82

Capcom and Takara Team Up to Offer a New Chip II-82

Atari Inc Develops New Dragon Ball Z® Games II-82

2K Releases Prey II-82

2K Announces Availability of Da Vinci Code at Retail Stores II-82

Ubisoft Debuts New Video Game Franchise II-83

2K Games to Launch Ghost Rider Video Game II-83

Tecmo to Launch Next Version of Dead or Alive® Video Game II-83

Tecmo to Launch Online Golf Video Game II-83

Tecmo to Launch New Version of Tokobot Video Game II-83

THQ Presents Teen Titans™ Videogame II-83

THQ to Introduce Titan Quest™ II-83

Majesco Debuts JAWS Unleashed Videogame II-83

Majesco to Launch First Videogame Title for Nintendo Wii Console II-84

Midway Adds Best Consumer Brands Into NBA Ballers: Phenom II-84

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