DEMDACO Selects Centric PLM to Speed Product Delivery

SAN JOSE, Calif.—(BUSINESS WIRE)—March 17, 2008— Centric Software, a leading provider of product lifecycle management (PLM) for the apparel and private label industries, today announced that DEMDACO, a growing provider of gift, holiday and home collections that are sold in stores throughout the United States, has selected Centric as its PLM solution. DEMDACO chose Centric PLM to improve global collaboration and product quality, minimize errors and costs, assure compliance and improve margins.

"We are committed to delivering high-quality products to our customers," said Steve Fowler, chief operating officer at DEMDACO. "Centric allows us to streamline our concept-to-catalog development process, make the wisest use of resources and vendors, improve quality and customer satisfaction, and control costs and improve margins. The fast-paced nature of our business dictates that we choose a system that's quick to implement and easy for DEMDACO and our suppliers to use. Centric was the clear choice to support our rapidly growing business and help us delight our customers by speeding high-quality, well-designed products to market."

Like many fast-moving consumer products companies, DEMDACO managed its development process through an internally developed system, which managed simple tasks but was not sufficiently robust to meet the growing and complex requirements of the business. These requirements included the need for improved collaboration, a higher level of product quality control, and timely cost information from suppliers.

"Often, fast moving consumer companies avoid the potential benefits of PLM because of complex and burdensome implementations," said Chris Groves, president and CEO of Centric Software. "Centric brings the benefits of PLM to these companies through our easy-to-use, quick-to-implement, robust solutions. With Centric PLM, growing firms like DEMDACO can deliver high-quality products in a timely manner, compete more effectively, and realize savings that directly impact the bottom line. We are pleased to have DEMDACO as a customer."


DEMDACO is a design driven company specializing in everyday and holiday gifts, casual luxury tableware and home accents. The company mission is simply stated: We desire to create beautiful gifts and decor that lift the spirit and enhance the home.

About Centric Software, Inc.

Centric Software is a leading provider of product lifecycle management (PLM) solutions for the apparel and private label industries. Centric solutions enable companies to speed new products to market, drive margin improvement, and improve global collaboration and compliance. Designed specifically to meet the needs of the apparel and private-label industries, Centric leverages proven, next-generation internet-based technology. Centric's Product Intelligence platform and services enable team members and partners to securely access the information they need to improve global collaboration, execution, and business performance. Global enterprises including Artsana, Best Buy, Bristol-Myers Squibb, Coleman, Kiewit, Le Coq Sportif, Linens-n-Things, Moen, Timex and United Stationers use Centric's solutions to achieve top line revenue growth and cost reductions. For more information on Centric Software, visit

Centric is a registered trademark of Centric Software and Product Intelligence is a trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


Reichert Communications, LLC
Barbara Reichert, 415-296-5130
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