Sony Uses PTC Pro/ENGINEER to Accelerate Development Phase

NEEDHAM, Mass.—(BUSINESS WIRE)—January 28, 2008— PTC (Nasdaq: PMTC), The Product Development Company(R), today announced that Sony's Professional Services Division, based in Basingstoke, UK is using PTC Pro/ENGINEER as its standard 3D design tool to produce tailor-made Outside Broadcast (OB) vehicles. Deploying Pro/ENGINEER, PTC's integrated 3D CAD/CAM/CAE software, supports Sony's strategic initiative to significantly reduce the development time of its OB vehicles through design automation.

Sony creates OB vehicles for a wide variety of customers in the broadcast industry based on custom-built trailer chassis or truck chassis provided by various OEMs. These special purpose vehicles are fitted with leading-edge technology from Sony and customized to each customer's requirements. By enabling the design team to transfer the basic spreadsheet of customer requirements into Pro/ENGINEER, which automatically creates a complete and accurate 3D model of the rack-mounted units, Sony's Professional Services team has succeeded in significantly reducing the development time of each build. By showing the customer what their vehicle is going to look like very early on in the development process, the team of engineers not only benefits from faster decision-making but also has more time to focus on delivering other parts of the build.

"We integrate 19" rack-mounted products in every OB vehicle we build, but the traditional process to install each piece of equipment into the 3D model of each rack was taking a considerable amount of time," said Adrian Plant, Project Design Manager at Sony. "Thanks to PTC's unique process that automates the population of our rack mounts within Pro/ENGINEER, we have been able to remove the bottleneck and the team is now expecting about a man year's worth of work in time saving."

"The accelerated production time experienced by Sony's Professional Services team is evidence of the power and flexibility of Pro/ENGINEER for highly complex tasks," said Chad Hawkinson, vice president, product strategy, electronics, PTC. "By automating design activities and rapidly developing digital prototypes, we aim to provide the extra edge for high-end technology companies which strive to deliver great service to their customers."

About Sony Europe's Professional Services Division

Sony's Professional Services Division designs, installs and supports fully integrated solutions for the capture, storage and distribution of audiovisual assets. Our services are delivered to a wide range of media and corporate organisations throughout Europe, the Middle East and Africa.

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. For more information on Sony Europe, please visit and

About Professional Solutions, Sony Europe

Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE's market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony's Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every European country, as well as "best of breed" hardware, services and resources from other organisations. For more information please visit

For further information please contact:

Louise Bryce, Senior PR Manager, Sony Europe

tel: +44 (0) 1256 483156, email:, web:

About PTC Solutions for Electronics & High Tech

PTC solutions for electronics & high tech are designed to meet the product lifecycle management requirements of electronics manufacturers. These solutions include product development process and data management, electronic verification and collaboration, environmental regulatory compliance (RoHS, WEEE, etc.) and 3D mechanical design. PTC has over 3,000 high tech customers, including the top 30 electronics manufacturers across the globe.

About PTC

PTC (Nasdaq: PMTC) provides leading product lifecycle management (PLM), content management and dynamic publishing solutions to more than 50,000 organizations worldwide. PTC customers include the world's most innovative companies in manufacturing, publishing, services, government and life sciences industries. PTC is included in the S&P Midcap 400 and Russell 2000 indices. For more information on PTC, please visit

Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected. These include: the success of our initiatives to provide a robust and easily deployable product development system; the ability of PTC to successfully partner and effectively coordinate and manage joint activities (including development, implementation and support) with technology partners in order to efficiently and cost effectively deliver products and services that meet our customer's requirements, the success of PTC's customer satisfaction initiatives in providing the foundation for long-term relationships and repeat business; the effective execution of our cost reduction initiatives while minimizing organization disruption and achieving revenue targets, together with such other risks and uncertainties as are detailed from time to time in reports filed by PTC with the Securities and Exchange Commission, including PTC's most recent reports on Form 10-K and 10-Q. The announcement of any particular deployment of PTC software is not necessarily indicative of the timing of recognition of revenue therefrom or the level of revenue for any particular period. References to customer successes are based upon a single user experience and such customer's testimonial.

PTC, the PTC logo, The Product Development Company, Pro/ENGINEER, Pro/INTRALINK, Windchill, Windchill ProjectLink and Windchill PDM Link are trademarks or registered trademarks of Parametric Technology Corporation.


Nicole Rowe, 781-370-6369
Corporate Communications
Email Contact
Weber Shandwick
Amanda Keane, 617-520-7260
Email Contact

Review Article Be the first to review this article

Featured Video
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
System Designer/Engineer for Bluewater at Southfield, Michigan
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
Geospatial Analyst/Programmer for LANDIQ at Sacramento, California
Upcoming Events
ESPRIT World 2018 at Indianapolis Marriott Downtown 350 West Maryland Street Indianapolis IN - Jun 11 - 15, 2018
HxGN LIVE 2018 at The Venetian Las Vegas NV - Jun 12 - 15, 2018
IMTS2018 International Manufacturing Tech Show at McCormick Place Chicago IL - Sep 10 - 15, 2018
4th International Conference on Sensors and Electronic Instrumentation Advances (SEIA' 2018) at Movenpick Hotel Amsterdam City Centre Amsterdam Netherlands - Sep 19 - 21, 2018
Kenesto: 30 day trial

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise