Citizen Watch Shortens Product Design Processes with ENOVIA

SAN DIEGO, Calif.—(BUSINESS WIRE)—January 21, 2008— Dassault Systemes (DS) (NASDAQ: DASTY) (Paris:DSY), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that Citizen Watch Co. Ltd. has implemented ENOVIA SmarTeam's product lifecycle management software and SolidWorks 3D CAD software as part of a company-wide transition from 2D to 3D product design.

"We aim to reduce costs and development time by 30 percent using SolidWorks for product design and ENOVIA SmarTeam for data collaboration," said Masayuki Watanabe, assistant manager section 2, business process management dept, watch business control center, Citizen Watch Co., Ltd. "We're very satisfied with the usability and direction of SolidWorks 3D CAD." A faster design process that encouraged innovation was a key goal for Citizen in choosing a PLM system as it sought an effective way of maintaining a steady stream of new products while staying ahead of the heavy competition in the watch industry.

Citizen Watch Co., Ltd uses ENOVIA SmarTeam as the central repository for product information created in SolidWorks 3D CAD software. Consolidating all product information in ENOVIA SmarTeam enabled Citizen to institute collaborative design processes that shorten the design process. Using ENOVIA SmarTeam's concurrent engineering processes, multiple designers can now work on the same project at the same time without risk of conflict or error because they are referring to the same product information files.

ENOVIA SmarTeam users at Citizen Watch Co., Ltd. share product data in real-time across processes such as design, production engineering and manufacturing. Collaboration throughout the process enables the design teams to create products that are easy to manufacture. Designers spot and correct problems virtually, rather than in prototyping or production.

"We are proud to have enabled a high-end customer such as Citizen Watch Co., Ltd. to produce high quality products that are quick and affordable to develop," said Alex Zeltcer, general manager, ENOVIA SmarTeam, Dassault Systemes. "Citizen Watch has taken a phased approach to PLM, gradually and cost-effectively deploying a PLM program over time, with real business benefits at every phase. With flexible and robust PLM functionality, we offer customers an opportunity to achieve a substantially low total cost of ownership."

"It's rewarding that a company like Citizen Watch Co., Ltd., so focused on precision and advancing the quality of its products, has standardized on SolidWorks as the foundation of its PLM strategy," said Rainer Gawlick, vice president of worldwide marketing for SolidWorks Corporation. "We are committed to helping companies like Citizen embrace 3D design in way that leverages the considerable expertise they've developed in the 2D world."

ENOVIA SmarTeam and Citizen Watch will be speaking and presenting at SolidWorks World 2008, San Diego, January 20-23, booth # 719. For further details, visit

About Dassault Systemes:

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systemes brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systemes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systemes is listed on the Nasdaq (DASTY) and Eurolist (#13065, DSY.PA) stock exchanges. For more information, visit

CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks of Dassault Systemes or its subsidiaries in the US and/or other countries.


Dassault Systèmes
Press Contacts
David Coates (ENOVIA)
+1 (978) 442-2708
Email Contact
Derek Lane (DS Americas)
+1 (818) 673-2243
Email Contact
Mikiko Igarashi (DS AP)
Email Contact
Arnaud Malherbe (DS EMEA)
+33 (0)1 55 49 87 73
Email Contact

Review Article Be the first to review this article

Autodesk - DelCAM

Featured Video
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Lead Geospatial Analyst for Alion at McLean, VA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Upcoming Events
SOLIDWORKS 2017 Launch Event – Walsall at Village Hotel Club, Walsall, WS2 8TJ Walsall United Kingdom - Mar 30, 2017
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017

Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise