Industry veteran joins Bunkspeed team; sees company’s rendering technology as “provoking major change” in digital design
Los Angeles, California, January 16, 2008 – Bunkspeed, Inc. announced today that Michael Check has joined the company as President of its Automotive and Transportation business. His focus will be to broaden Bunkspeed’s already expansive roster of transportation customers, which includes Ford Motor Company, Chrysler, BMW, Pininfarina, Nissan, Honda, and others.
With over 20 years experience, Mr. Check brings to Bunkspeed a deep understanding of the design process and a highly regarded industry standing. Prior positions include General Manager of the Americas at Alias|Wavefront, and General Manager, North America, at ICEM. He also co-founded The Underground World Corporation, a design services company.
Mr. Check chose Bunkspeed because of the company’s bold vision – and nimble implementation - of 3D rendering for all.
“Bunkspeed clearly listens to what their customers want and have taken the black art’ out of 3D rendering,” Mr. Check says. “Their technology is provoking major change in the digital design process.”
The company’s HyperDrive Automotive Collection bridges the gap between design, engineering, and marketing. In just minutes, even users with little design experience can apply paints, materials, and lighting to models created in popular CAD applications. Objects can be manipulated in any direction and inserted in any number of environments.
The resulting realistic look is practically indistinguishable from a physical model, allowing companies to use their own resources, instead of expensive CGI houses, to create marketing imagery.
“Over the years, Mike has closed important deals that, without a doubt, have advanced digital design technology in the automotive arena. We’re looking forward to Mike continuing this legacy at Bunkspeed,” states Philip Lunn, Bunkspeed CEO.
Michael Check is joining Bunkspeed in January 2008, and will be located in Detroit, Michigan.
Bunkspeed is a leading global provider of visualization software and services for design, engineering, and marketing. Headquartered in Los Angeles, California, our advanced visualization technologies leverage digital engineering assets and contribute to enlightened decision-making in the digital design process. Our clients gain a cost effective way to deliver sales and marketing imagery, and realize significantly reduced product development costs. Bunkspeed’s customers include Nissan, Ford Motor Company, Volvo, Jaguar, Aston Martin, Land Rover, Pininfarina, Chrysler, Mercedes Benz Advanced Design North America, and BMW Designworks. For more information on Bunkspeed’s products and services, visit www.bunkspeed.com.
Thomas Teger, Director of Marketing