New Technology Trends Survey Indicates That Enterprise Applications Remain the Principal Area of IT Investment

DUBLIN, Ireland—(BUSINESS WIRE)—December 20, 2007— Research and Markets (http://www.researchandmarkets.com/reports/c77951) has announced the addition of "Understanding Adoption of Enterprise Applications (Customer Focus)" to their offering.

Introduction

Our annual Technology Trends survey indicates that enterprise applications remain the principal area of IT investment. In this brief the results from the 2007 Technology Trends survey, covering 1,000 IT decision makers in the US, Australia and the EU, are discussed with respect to enterprise application penetration, vendor mindshare, investment opportunities and deployment preferences.

Scope

Gauges the market penetration and assesses the investment potential of seven enterprise applications. Evaluates enterprises preferences for enterprise application procurement, deployment and outsourcing. Identifies fluctuating perceptions of leading vendors across four enterprise size bands. Explores regional variations in investment, decision-making, deployment and outsourcing patterns.

Highlights

Enterprise applications are very closely aligned with business priorities and for this reason enterprises continue to invest in them despite their high penetration. Ongoing programs of investment ensure that the enterprise application footprint will continue to expand, with CRM and ERP attracting particularly considerable volumes of investment. Due to the close alignment between enterprise applications and the enterprise goals, dominant macroeconomic and operating conditions in each of the market segments have a considerable impact on enterprise application decision-making, investment plans and deployment and outsourcing preferences. The enterprise applications market is highly consolidated and this is reflected in the distribution of mindshare. Mindshare is dominated by a trio of prominent vendors, although their relative success varies by enterprise size-bands.

Reasons to Purchase

Identify key enterprise applications driving market growth and investment. Align your marketing strategy with investment, purchasing and decision-making preferences in national markets and enterprise size-bands. Optimise go-to-market strategies through revealing enterprises procurement and deployment preferences.

OUR VIEW

CATALYST

SUMMARY

ANALYSIS

The outlook for enterprise application investment is positive despite high penetration

Enterprise applications take-up is continuing apace through the addition of solution areas

CRM has overtaken HR as the second most ubiquitous solution area behind Financials

Investment outlook is boosted by CRM and ERP amid the slower investment growth in other solution areas

ERP penetration will catch up with that of CRM and HR but Financials will remain the most ubiquitous

Macroeconomic trends account for regional variability in investment plans

Enterprise application investment schedules are much more circumspect in Germany and the US

Variations in investment scope are a result of macroeconomic conditions not market maturity

Enterprise applications are still the primary choice for flagship IT project

The size of a flagship enterprise application project is proportional to enterprise size

CEOs are the most important decision makers, but CIOs wield considerable influence

The relative importance of the CEO and CIO fluctuates in national markets

Enterprise applications are still deployed predominantly as on-premise solutions

The reseller channel is perceived as important, although this varies by deployment method

Propensity to outsource depends on the market maturity and macroeconomic trends

Microsoft dominates mindshare in an extremely concentrated market

Mindshare fluctuations across the enterprise size-bands reveal vendors market segment focus

Summary: Enterprise applications are inextricably linked to core business processes

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Our consulting

Disclaimer

Companies mentioned:

- FPIC Insurance Group, Inc

- Microsoft Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.

- SAP AG

For more information visit http://www.researchandmarkets.com/reports/c77951/

Contact:

Research and Markets
Laura Wood
Senior Manager
Email Contact
Fax: +353 1 4100 980




Review Article Be the first to review this article
Rand3D

SolidCAM: Cutting Webinar

Featured Video
Jobs
Mechanical Engineer I for Air Techniques, Inc at Melville, NY
Proposal Support Coordinator for Keystone Aerial Surveys at Philadelphia, PA
Upcoming Events
The Rise of Mechatronics at Dassault Systèmes San Diego 5005 Wateridge Vista Drive San Diego CA - Sep 12, 2017
The Rise of Mechatronics at Buca di Beppo - Pasadena 80 West Green Street Pasadena CA - Sep 13, 2017
The Rise of Mechatronics at Dassault Systèmes Santa Clara 3979 Freedom Circle, Ste 750 Santa Clara CA - Sep 14, 2017
The 30th Annual Integrated Process Excellence Symposium & Training at Wyndham Grand Bonnet Creek Resort Orlando FL - Sep 18 - 20, 2017
Kenesto: 30 day trial



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise