New Technology Trends Survey Indicates That Enterprise Applications Remain the Principal Area of IT Investment

DUBLIN, Ireland—(BUSINESS WIRE)—December 20, 2007— Research and Markets ( has announced the addition of "Understanding Adoption of Enterprise Applications (Customer Focus)" to their offering.


Our annual Technology Trends survey indicates that enterprise applications remain the principal area of IT investment. In this brief the results from the 2007 Technology Trends survey, covering 1,000 IT decision makers in the US, Australia and the EU, are discussed with respect to enterprise application penetration, vendor mindshare, investment opportunities and deployment preferences.


Gauges the market penetration and assesses the investment potential of seven enterprise applications. Evaluates enterprises preferences for enterprise application procurement, deployment and outsourcing. Identifies fluctuating perceptions of leading vendors across four enterprise size bands. Explores regional variations in investment, decision-making, deployment and outsourcing patterns.


Enterprise applications are very closely aligned with business priorities and for this reason enterprises continue to invest in them despite their high penetration. Ongoing programs of investment ensure that the enterprise application footprint will continue to expand, with CRM and ERP attracting particularly considerable volumes of investment. Due to the close alignment between enterprise applications and the enterprise goals, dominant macroeconomic and operating conditions in each of the market segments have a considerable impact on enterprise application decision-making, investment plans and deployment and outsourcing preferences. The enterprise applications market is highly consolidated and this is reflected in the distribution of mindshare. Mindshare is dominated by a trio of prominent vendors, although their relative success varies by enterprise size-bands.

Reasons to Purchase

Identify key enterprise applications driving market growth and investment. Align your marketing strategy with investment, purchasing and decision-making preferences in national markets and enterprise size-bands. Optimise go-to-market strategies through revealing enterprises procurement and deployment preferences.





The outlook for enterprise application investment is positive despite high penetration

Enterprise applications take-up is continuing apace through the addition of solution areas

CRM has overtaken HR as the second most ubiquitous solution area behind Financials

Investment outlook is boosted by CRM and ERP amid the slower investment growth in other solution areas

ERP penetration will catch up with that of CRM and HR but Financials will remain the most ubiquitous

Macroeconomic trends account for regional variability in investment plans

Enterprise application investment schedules are much more circumspect in Germany and the US

Variations in investment scope are a result of macroeconomic conditions not market maturity

Enterprise applications are still the primary choice for flagship IT project

The size of a flagship enterprise application project is proportional to enterprise size

CEOs are the most important decision makers, but CIOs wield considerable influence

The relative importance of the CEO and CIO fluctuates in national markets

Enterprise applications are still deployed predominantly as on-premise solutions

The reseller channel is perceived as important, although this varies by deployment method

Propensity to outsource depends on the market maturity and macroeconomic trends

Microsoft dominates mindshare in an extremely concentrated market

Mindshare fluctuations across the enterprise size-bands reveal vendors market segment focus

Summary: Enterprise applications are inextricably linked to core business processes




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Companies mentioned:

- FPIC Insurance Group, Inc

- Microsoft Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.


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Laura Wood
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