CONCORD, Mass.—(BUSINESS WIRE)—December 17, 2007— Bright lights. Sleek design. Precision craftsmanship. Sweet tone. And the promise of listening to a song you haven't heard in years. These are the hallmarks of the classic Rock-Ola jukebox, whose presence in restaurants, dance halls, bars, and private homes has been a welcome sight and sound for more than 70 years.
Rock-Ola Manufacturing Corp. aims to continue building on its
product's legend by creating even more innovative jukeboxes using
SolidWorks(R) 3D CAD software. The Torrance, California company
replaced 2D paper drafting with 3D modeling to push the limits of
cool, hip, and classic jukebox designs. Rock-Ola standardized on
SolidWorks to reduce design and prototyping cycles and streamline
communication with suppliers.
"Working in SolidWorks as opposed to paper is like the difference
between competing in the Indy 500 in 1930 and doing it today," said
Rock-Ola Vice President of Engineering Ross Blomgren. "Not only does
it speed design completion, it gives us the time to create multiple
renderings of important design features so we can discuss the
trade-offs between design innovation and manufacturing ease."
Rock-Ola CEO Glenn Streeter knows that a jukebox's appearance
plays a crucial role in a would-be customer's decision to insert money
and choose a song. He is a stickler about jukebox and wall-mounted
unit presentation, according to Blomgren. SolidWorks software's
surfacing capabilities enable designers to replicate Streeter's vision
for attractive sound systems. The software also helps designers solve
the challenges that sometimes arise when artistic vision constrains
internal component design and fit.
Design communication with Rock-Ola's suppliers is easy because
SolidWorks can import component design files from suppliers regardless
of the CAD format. This flexibility minimizes miscommunication that
can lead to errors while accelerating component design. It also
ensures manufacturers capture the geometry to make a good-looking,
"It doesn't really matter what type of music you listen to,
Rock-Ola jukeboxes have a special place in Americana," said SolidWorks
Vice President of Worldwide Marketing Rainer Gawlick. "Their cool
appearance and sound depend on constant refinement of an already
successful design. Continued innovation will further cement Rock-Ola
as a market leader and cultural icon."
Rock-Ola relies on authorized SolidWorks reseller Hawk Ridge
Systems for ongoing software training, implementation, and support.
Rock-Ola Manufacturing Corporation was founded in 1927 by coin-op
pioneering legend David C. Rockola. The company has been redefining
coin-operated sound with innovative jukeboxes and wall-mounted units
since 1935. For more information about the company, or the legendary
Rock-Ola jukebox, visit the Web site (www.rock-ola.com).
About Hawk Ridge Systems
Hawk Ridge Systems is one of the largest SolidWorks VARs in the
world. Founded in 1995 in the San Francisco Bay Area, HRS has 11
offices located throughout California, Nevada, Oregon, Washington, and
British Columbia, Canada. Hawk Ridge has 30 Certified SolidWorks
Engineers on staff and maintains a 2:1 ratio of engineers to
salespeople - more than double the industry norm. This heavy
investment in customer support, plus an array of industry-leading
products, including SolidWorks(R), COSMOSWorks(R), and PDMWorks(R)
software, has attracted thousands of West Coast customers in
industries ranging from fiber optic networking products, semiconductor
equipment, medical devices, consumer products, automotive, and
aerospace. For more information, visit the Web site
About SolidWorks Corporation
SolidWorks Corporation, a Dassault Systemes S.A. (Nasdaq:
Euronext Paris: #13065, DSY.PA) company, develops and markets software
for design, analysis, and product data management. It is the leading
supplier of 3D CAD technology, giving teams intuitive, high-performing
software that helps them design better products. For the latest news,
information, or an online demonstration, visit the company's Web site
(www.solidworks.com) or call 1-800-693-9000 (outside of North America,
SolidWorks, COSMOSWorks, and PDMWorks are registered trademarks of
SolidWorks Corporation. Other brand and product names are trademarks
of their respective owners. Copyright (c) 2007 SolidWorks Corporation.
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