As part of the program, student teams will create mobile phones using 3D modeling software as well as make proposals on how they would manage each phase of the phone's lifecycle. At the end of year-long program, teams will present their projects to a jury of professionals from participating companies.
"Our goal is to help the students project themselves into future studies and professions by providing them with opportunities to get an insider's view on professional life. The mobile phone is something central to the lives of these preteens, and as the project focus, will spark and maintain their interest throughout the curriculum," says Estelle Lauvergne, Mobi(3) project coordinator at IMS - Entreprendre pour la Cite.
The Mobi(3) project highlights the complementary role that each partner company plays in the mobile phone lifecycle (from design to sales and recycling), and puts students in direct contact with professionals from these companies who will share their experience and expertise, providing a direct link between the private and public sectors. Students will benefit from exposure to a wide variety of skills and professions through this B2B alliance project:
-- Dassault Systemes offers insight to 3D design and Product Lifecycle Management and what it's like to work as a research and development engineer and how industrial processes are simulated. Students will design a digital prototype of the mobile phone using Dassault Systemes' 3D modeling software.
-- Nokia gives students experience of careers in marketing, product management, and manufacturing/logistics. Students will plan the marketing campaign for a new mobile phone, defining its price, product specifications, and distribution and promotion strategies. They will also plan for the manufacturing process, managing orders, inventories, etc.
-- DLA Piper teaches students about the legal aspects regarding new mobile phones, particularly intellectual property rights, and what being a lawyer involves. Students will learn about how to protect original works and inventions as well as the purpose, function and protection of trademarks.
-- IBM shows students how to manage and setup a mobile network and exposes them to the engineer profession and the evolution of telecommunications.
-- SFR exposes students to the sales cycle. Students will plan for the phone's commercialization in specialized stores and learn what it means to be a sales representative.
The Mobi(3) project has been selected as an example of innovative CSR and will be presented at the European MarketPlace on CSR conference in Brussels on November 29. For more information, please visit:
About Dassault Systemes
As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systemes brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systemes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systemes is listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock exchanges. For more information, visit http://www.3ds.com
CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks of Dassault Systemes or its subsidiaries in the US and/or other countries.
About DLA Piper
DLA Piper is the largest global legal services organisation in the world with over 3,600 lawyers across 64 offices and 25 countries. From its offices across Asia, Europe, the Middle East and the United States, legal and business advisers provide a range of services to local, regional and international businesses. For more information, visit http://www.dlapiper.com
Contacts: firstname.lastname@example.org - email@example.com - mailto:firstname.lastname@example.org
IBM is aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology to help solve its clients' most intractable business and competitive problems. IBM develops and markets integrated IT solutions fully adapted to its customers' business: services and consulting around business solutions and IT infrastructure, design and manufacturing of middleware and server technology, and IT financing. For more information, please visit: http://www.ibm.com
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. For more information, please visit: http://www.nokia.com
Contact : Xavier.des-Horts@nokia.com
With almost 18 million customers, SFR is the second largest mobile telecommunications operator in France. Operating its own GSM/GPRS and UMTS/HSDPA networks, SFR is able to provide a complete range of mobile telephony and multimedia services, as well as mobile data solutions to its personal, SOHO and business customers. SFR has become the operator of choice for new uses of mobile phones, having been the first operator to launch 3G and 3G+ services on the French market, and now boasts 3,5 million 3G/3G+ customers (June 2007). The company is also a player on the fixed telecommunications market through its 40,5% interest in Neuf Cegetel, the leading alternative operator on the French market. SFR benefits from a stable ownership structure, with two major shareholders, Vivendi (56%) and Vodafone (44%).
For more information, please visit: http://www.sfr.fr
Contact : email@example.com
IMS-Entreprendre pour la Cite is a non-profit organisation set up in 1986 which promotes corporate responsibility towards society as a whole through a network of over 180 member companies. IMS provides a full range of services from the definition to the implementation of initiatives in corporate citizenship, diversity and inclusiveness in the workplace, companies' contribution to local economic and social development in disadvantaged urban areas and societal innovation.
For more information, please visit: http://www.imsentreprendre.com
Contact : firstname.lastname@example.org
ENGAGE is a BITC and IBLF multi-stakeholder programme that brings together companies and community partners around the globe. The objective of ENGAGE is to expand employee community engagement through collaborative action between companies and their work with local community partners. Our method: building capacity within and between companies, building capacity of Community Partners, and through EU Awareness and policy work. ENGAGE can help you with planning and implementing your international programme and through collaborative activity with other companies.
Website: http://www.bitc.org.uk/what_we_do/where_we_work/ internationally/engage/index.html
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Virginie BLINDENBERG - Public & Media Relations EMEA Tel: +188.8.131.52.84.21