FOR IMMEDIATE RELEASE
Contact: Winston Huey
Industry Veteran to Lead Sales and Marketing for Design Optimization Software Leader
ATLANTA, GA -- August 2002 -- Synaps, Inc., the world leader in process integration and design optimization software, has announced the appointment of Kenneth S. Shain to the position of Vice President of Sales and Marketing. Mr. Shain, a 30-year industry veteran, will be responsible for growing the company's market share in the explosive process integration and design optimization (PIDO) software market. Mr. Shain will report to Dr. Alex Van der Velden, company founder and president, and will be charged with global sales and marketing duties.
"This is the most amazing growth opportunity I have seen in years," said Mr. Shain. "Not only are Synaps' products first class and its people among the best in the business, but the market is literally growing faster than any market I've ever seen," stated Mr. Shain. "The demand for design optimizers of this caliber is incredible."
Synaps, Inc. produces Epogy, a process integration and design optimization software program that permits engineers to automatically iterate the impact that thousands of variables have on the design of a product or process. It can be used to design the materials, reduce the weight and optimize the airflow of aircraft or automobiles. It can also be used to model a process to make the manufacturing of any product more efficient.
According to Daratech, a Cambridge, Massachusetts based market research and technology assessment firm, the PIDO market is growing at the rate of 69% per year, outstripping even the CAD/CAM market in its heyday. Daratech has recently started tracking this emerging sector and forecasts market growth to $128 million by 2005.
"We greet Mr. Shain's appointment with enthusiasm and excitement and are counting on his expertise to help lead us to the next level of growth," stated Dr. Van der Velden. "His technology marketing experience will help us expand world-class customer relationships around our best of breed engineering solutions."
Mr. Shain, a graduate of the University of Massachusetts, brings over 30 years of related marketing and industrial experience to Synaps. Mr. Shain is noted for pioneering the use of CD-ROM for graphic intensive applications in the mid-eighties and was the founder of Geovision, Inc. He counts as his greatest success the 3 year turnaround of Cyco, a Dutch-owned EDM/PDM vendor, in the late nineties where he built a strong international VAR channel, achieving a worldwide seat count of 200,000. Most recently, Mr. Shain launched the North American business unit for MENSI, a supplier of 3-D laser scanners and 3D point cloud modeling software for industrial and as-built applications, as well as heading up its international marketing effort.
Synaps, Inc. was founded in 1995 to offer design optimization software and services to the aerospace industry offering the world-famous Pointer and companion Aero Pointer products. It later branched out into other industry sectors in 2000 with the release of Epogy, a comprehensive process integration and design optimization product, and has seen its customer list blossom to include Airbus, Lockheed, Cessna, Timken, Bombardier, and Sandia Labs. Epogy and Pointer run on all operating systems and support the most relevant CAD, CAE and CFM packages. For further information, please check the Synaps website at
http://www.synaps-inc.com or contact Winston Huey at 404-320-7283 or at