SMEs Hit Business Targets by Supporting Formal Design Processes With CAD/CAM/CAE

BOSTON, MA -- (MARKET WIRE) -- Jul 10, 2007 -- Best-in-Class small to mid-sized enterprises (SMEs) are rising to the challenge of producing complex products at lower costs and in less time, according to a new study by Aberdeen, a Harte-Hanks Company (NYSE: HHS). These top performers are hitting revenue, budgeting and scheduling metrics on an 80% or better average.

"Although Best-in-Class SMEs have fewer resources, these top performers are assessing product development efficiency then executing with due diligence," said Chad Jackson, research director and analyst at Aberdeen. "These companies are more than twice as likely as laggards to have formalized design processes that require product analysis (50% vs. 23%), while also assessing product manufacturability (78% vs. 18%) and a formal design release event (67% vs. 33%)."

To speed processes, Best-in-Class SMEs are giving the right tools to the right employees. Better-performing companies are twice as likely to place combined CAD and CAE tools in the hands of engineers (25% vs. 10%) to design products and assess performance. Best-in-Class are also 39% more likely to have machinists not only create tool-paths but capture manufacturability feedback during the design process through combined CAD and CAM applications (22% vs. 8%).

This study is made available to the public through the underwriting of: Autodesk, Enovia, and PTC.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4008

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts  02110-3112
Telephone: (617) 723-7890
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www.aberdeen.com

Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(617) 854-5288

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