Ford Motor Company Reports April U.S. Sales

-- Ford Motor Company's U.S. sales in April were 228,623, down 13 percent from a year ago. -- New crossovers help Ford increase its share in the industry's fastest- growing category. -- Sales of the Ford Edge crossover were 9,134, and Lincoln MKX sales were 2,901. -- Land Rover sales rose 13 percent, as all-new LR2 debuts.

DEARBORN, Mich., May 1 /PRNewswire-FirstCall/ -- Ford Motor Company's (NYSE: F) April U.S. sales totaled 228,623, down 13 percent compared with a year ago.

"With April behind us, we remain focused on getting the word out about the strength of our new products, and our marketing offensive is moving into high gear," said Mark Fields, Ford's President of The Americas. "Customers are responding very positively to our new 'Ford Challenge' ads that pit Ford vehicles against the best of the competition, so we're accelerating our plans."

Today, Ford begins airing two new F-Series truck ads starring Mike Rowe, creator and star of the Discovery Channel's hit show "Dirty Jobs." The ads demonstrate the clear advantages of Ford Tough trucks in safety, strength and capability.

Ford's internal data show that the Ford Challenge campaign has generated a strong response in product favorability, purchase consideration and sales. Following the start of the successful "Fusion Challenge" ads in January, the Ford Fusion posted double-digit sales increases throughout the first quarter. Strong Crossover Growth Continues

Although April sales for most products were lower than a year ago, new crossover utilities helped Ford increase its share of the industry's fastest growing category. Ford Edge sales were 9,134, and Lincoln MKX sales were 2,901. In addition, Land Rover introduced its first crossover utility, the LR2, and first month sales were 1,302. Total Ford Motor Company crossover sales were 28 percent higher than a year ago during April.

"The success of our newest products - Ford Fusion, Edge, Lincoln MKX, Ford Super Duty and Ford Expedition - gives us encouragement that we're creating the products our customers really want, and we're beginning to stabilize our retail market share," Fields said.

"Three years ago, 70 percent of new Ford Motor Company vehicles sold in the U.S. were trucks and traditional SUVs. Today, the balance is nearly 50 percent cars and crossovers, and 50 percent trucks and SUVs," Fields explained. "We will continue to introduce new crossovers and even more small cars in the U.S., as they represent the consumer growth segments going forward."




                   FORD MOTOR COMPANY APRIL 2007 U.S. SALES

                               April Month     %         April CYTD       %
                              2007     2006  Change    2007      2006   Change
    Sales By Brand
      Ford                  185,553  215,824  -14.0  708,141    831,724  -14.9
      Mercury                17,481   20,368  -14.2   61,354     68,014   -9.8
      Lincoln                11,832   11,067    6.9   46,959     43,571    7.8
      Jaguar                  1,424    1,991  -28.5    5,672      7,115  -20.3
      Volvo                   8,122    9,736  -16.6   35,044     38,101   -8.0
      Land Rover              4,211    3,736   12.7   14,413     15,035   -4.1
        Total Ford Motor
         Company            228,623  262,722  -13.0  871,583  1,003,560  -13.2

    Memo: Cars and Trucks
      Cars                   80,732  105,655  -23.6  297,009    384,078  -22.7
      Trucks                147,891  157,067   -5.8  574,574    619,482   -7.2
        Total Ford Motor
         Company            228,623  262,722  -13.0  871,583  1,003,560  -13.2



                       FORD BRAND APRIL 2007 U.S. SALES

                               April Month      %        April CYTD       %
                              2007     2006   Change   2007      2006   Change

    Crown Victoria            7,389    6,640    11.3   23,922   23,185     3.2
    Five Hundred              6,657    7,846   -15.2   23,391   30,808   -24.1
    Taurus                        0   14,668  -100.0        0   66,501  -100.0
    Fusion                   12,303   12,613    -2.5   51,981   42,458    22.4
    Focus                    16,626   17,917    -7.2   56,463   60,168    -6.2
    Mustang                  12,509   15,868   -21.2   47,082   56,560   -16.8
    Thunderbird                   0        0      NA        0      469  -100.0
    GT                            0      180  -100.0      231      735   -68.6
      Total Ford Cars        55,484     75,732      -26.7    203,070    280,884      -27.7

        Escape                                      14,788      16,011        -7.6      54,105      58,279        -7.2
        Edge                                            9,134                0            NA      33,612                0            NA
        Freestyle                                  4,893        6,491      -24.6      14,686      23,333      -37.1
        Explorer                                  11,956      13,772      -13.2      46,679      60,488      -22.8
        Expedition                                8,008        6,305        27.0      32,157      27,133        18.5
        Excursion                                          0                0            NA                0            965    -100.0
        Freestar                                        150        5,149      -97.1        2,176      20,681      -89.5
        Econoline/Club  Wagon          15,740      16,886        -6.8      62,246      58,042          7.2
        Ranger                                        7,499        9,070      -17.3      25,990      31,448      -17.4
        F-Series                                  56,692      64,749      -12.4    228,343    264,550      -13.7
        Low  Cab  Forward                          205            318      -35.5        4,209        1,193      252.8
        Heavy  Trucks                            1,004        1,341      -25.1            868        4,728      -81.6
            Total  Ford  Trucks          130,069    140,092        -7.2    505,071    550,840        -8.3

            Total  Ford  Brand            185,553    215,824      -14.0    708,141    831,724      -14.9



                              LINCOLN  AND  MERCURY  BRAND  APRIL  2007  U.S.  SALES

                                                              April  Month            %                April  CYTD              %
                                                            2007          2006      Change      2007            2006      Change

        Grand  Marquis                          6,514        7,204        -9.6      20,956      23,693      -11.6
        Montego                                      2,295        2,760      -16.8        6,585        8,867      -25.7
        Milan                                          3,365        3,557        -5.4      13,601      11,187        21.6
            Total  Mercury  Cars          12,174      13,521      -10.0      41,142      43,747        -6.0

        Town  Car                                    3,712        3,693          0.5      15,357      13,902        10.5
        LS                                                        0        1,218    -100.0                0        4,583    -100.0
        MKZ                                              2,740        3,378      -18.9      10,838      11,162        -2.9
            Total  Lincoln  Cars            6,452        8,289      -22.2      26,195      29,647      -11.6

            Total  Mercury
              and  Lincoln  Cars            18,626      21,810      -14.6      67,337      73,394        -8.3

        Mariner                                      3,065        4,330      -29.2      11,495      14,327      -19.8
        Mountaineer                              2,135        2,218        -3.7        8,133        8,557        -5.0
        Monterey                                        107            299      -64.2            584        1,383      -57.8
            Total  Mercury  Trucks        5,307        6,847      -22.5      20,212      24,267      -16.7

        MKX                                              2,901                0            NA        9,964                0            NA
        Navigator                                  1,801        1,600        12.6        7,894        7,594          4.0
        Aviator                                              0            157    -100.0                0        1,711    -100.0
        Mark  LT                                          678        1,021      -33.6        2,906        4,619      -37.1
            Total  Lincoln  Trucks        5,380        2,778        93.7      20,764      13,924        49.1

            Total  Mercury
              and  Lincoln  Trucks        10,687        9,625        11.0      40,976      38,191          7.3

            Total  Mercury
              and  Lincoln  Vehicles    29,313      31,435        -6.8    108,313    111,585        -2.9

        Total  Lincoln  Brand            11,832      11,067          6.9      46,959      43,571          7.8
        Total  Mercury  Brand            17,481      20,368      -14.2      61,354      68,014        -9.8



                                            JAGUAR  BRAND  APRIL  2007  U.S.  SALES

                                                                April  Month          %                April  CYTD              %
                                                              2007          2006    Change        2007          2006      Change
        XJ                                                    452            465        -2.8        1,584        1,845      -14.1
        S-TYPE                                            283            575      -50.8        1,348        2,424      -44.4
        X-TYPE                                            252            407      -38.1        1,052        1,836      -42.7
        XK                                                    437            544      -19.7        1,688        1,010        67.1
            Total  Jaguar                        1,424        1,991      -28.5        5,672        7,115      -20.3



                                            VOLVO  BRAND  APRIL  2007  U.S.  SALES

                                                              April  Month            %                April  CYTD              %
                                                            2007          2006      Change        2007          2006      Change
        S40                                              1,725        2,100      -17.9        7,398        8,229      -10.1
        V50                                                  255            310      -17.7            977        1,382      -29.3
        S60                                              1,502        1,891      -20.6        5,879        8,160      -28.0
        V70                                                  250            464      -46.1        1,099        1,760      -37.6
        XC70                                                756        1,034      -26.9        3,833        4,281      -10.5
        C70                                                  476            435          9.4        1,484            520      185.4
        S80                                                  990            922          7.4        4,093        2,634        55.4
        XC90                                            2,168        2,580      -16.0      10,281      11,135        -7.7
            Total  Volvo                          8,122        9,736      -16.6      35,044      38,101        -8.0



                                        LAND  ROVER  BRAND  APRIL  2007  U.S.  SALES

                                                              April  Month            %                April  CYTD              %
                                                            2007          2006      Change        2007          2006      Change
        Range  Rover                                  854            929        -8.1        3,763        3,691          2.0
        Range  Rover  Sport                  1,247        1,548      -19.4        5,048        5,877      -14.1
        LR3                                                  808        1,254      -35.6        4,299        5,443      -21.0
        LR2                                              1,302                0            NA        1,302                0            NA
        Discovery                                          0                0            NA                0                1            NA
        Freelander                                        0                5    -100.0                1              23      -95.7
            Total  Land  Rover                4,211        3,736        12.7      14,413      15,035        -4.1
 

Web site: http://www.ford.com/




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