CADD Edge to Market SensAble Technologies FreeForm Modeling

WOBURN, Mass.—(BUSINESS WIRE)—April 25, 2007— SensAble Technologies, Inc., developer of the industry's leading 3D touch-enabled FreeForm modeling systems, haptic devices and toolkits, today announced that it has signed CADD Edge, Inc., of Westborough, MA, as a reseller partner for its FreeForm Modeling products throughout New York, New Jersey and the six New England states. The FreeForm Modeling systems provide product designers with a fast, creative and intuitive 3D design environment which allows them to create models that are compatible with traditional computer aided design and manufacturing (CAD/CAM) solutions. As the leading SolidWorks reseller in the Eastern United States, CADD Edge focuses on providing customers with best-of-breed solutions and services that complement its SolidWorks product line.

"SensAble's tools allow us to offer our clients a solution that will enhance their designers' creativity and streamline the design process. Many of our clients already own the FreeForm Modeling solution, in industries such as consumer goods, footwear, industrial design and medical - it's an easy-to-use tool that can reduce the complexity of working with scan data, both medical and consumer based origins, and offers anyone designing complex, organic designs a complementary design solution. For those companies with unique designs that necessitate the combination of organic designs with parametric modeling, this tool can provide a streamlined path from design to manufacturing," stated Tim Preston, Vice President of CADD Edge. "It's an exciting tool that extends the creativity options available to designers."

"Customers are looking for solution providers like CADD Edge, that can help them find and implement the right solutions all the way through the product design process, from the designer to the manufacturer," stated Mark Tatkow, Vice President of Sales at SensAble. "The FreeForm modeling systems are helping companies in all industries, from footwear designers to physicians, and from toy companies to home decor manufacturers -- get products to market faster and more cost-effectively. We are confident that CADD Edge's industry expertise, product line and consultative sales approach will make them a very successful reseller."

The FreeForm Modeling solutions are unique in the industry, and utilize a patented haptic interface which allows designers to feel 'digital clay,' as they model and sculpt their products in three dimensions. Designed with tools that designers and modelers find intuitive, the FreeForm systems enable users to quickly be productive and achieve greater design flexibility, especially in creating organic shapes, than with traditional CAD systems. The systems' interoperability allows it to become an integral part of a company's workflow--whether product designs are started with a sketch, a scan or an existing file and whether they are output for rapid prototyping or to a traditional CAD/CAM system for downstream engineering or manufacturing.

Thousands of consumer and industrial products are being designed with FreeForm Modeling systems worldwide. Customers include Fortune 100 companies, independent designers, international manufacturers, universities and medical and dental professionals, among others.

About CADD Edge, Inc.

CADD Edge is the developer of the Mechanical Engineering Productivity Machine(TM). The CADD Edge Productivity Machine enables engineers to design imaginative products exceptionally fast with superior quality. Customized for industry-specific SolidWorks(R) environments, this performance-driven machine is fueled by four components - auditing, implementation, multi-level training, and software utilities - all working together to help companies be first to deliver winning designs from concept to customer. CADD Edge serves Massachusetts, New Hampshire, New York, New Jersey, Maine, Vermont, Rhode Island, Connecticut, Pennsylvania, Ohio and W. Virginia, and has helped over 6,500 users become productive with SolidWorks and related products. For more information on CADD Edge, please contact the company at (508) 475.2900 or visit

About SensAble Technologies

SensAble Technologies provides software and devices that add the sense of touch to the digital world, including FreeForm 3D touch-enabled modeling systems and the PHANTOM(R) line of haptic devices and OpenHaptics(R) toolkit. SensAble modeling systems are used for product design, medical and dental modeling, digital content creation, and fine arts. The PHANTOM force-feedback devices, which enable users to touch and manipulate virtual objects, and the developer toolkit, are used for simulation and training, robotics, and third-party development. In addition to off-the-shelf solutions, SensAble offers contract development to OEMs for new and customized software applications and haptic devices. SensAble maintains headquarters in the United States and a sales office in Japan. SensAble products are available through direct and reseller channels. For more information visit or call +1-781-937-8315.

(C) 2007 SensAble Technologies, Inc. All rights reserved. 3D Touch, ClayTools, FreeForm, FreeForm Concept, FreeForm Modeling, FreeForm Modeling Plus, GHOST, HapticExtender, NetTouch, OpenHaptics, PHANTOM, PHANTOM Desktop, PHANTOM Omni, SensAble, SensAble Technologies, Inc., TextureKiln, The Magic of Touch, and WebTouch are trademarks or registered trademarks of SensAble Technologies, Inc. Other brand and product names are trademarks of their respective holders.


SensAble Technologies, Inc.
Laura Wallace, 781-939-7437
Email Contact
CADD Edge, Inc.
Beth Lakis, 508-475-2909
Email Contact

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