Proficiency's CEO to Speak at SME Conference

WESTBOROUGH, Mass.—(BUSINESS WIRE)—April 24, 2007— Proficiency, Inc., the leading developer of product knowledge integration solutions for manufacturers and their suppliers, today announced that its CEO, Alex Shapira, will present during the Society of Manufacturing Engineers (SME) Interoperability and 3D Collaboration conference, being held at the Marriott Renaissance in Detroit, May 1-3. Mr. Shapira's presentation will take place at 11:45 a.m., Thursday, May 3 in the Mackinac East Room.

Mr. Shapira will address the Intellectual Property (IP) Paradox: How to Enable Global Business without Jeopardizing IP. The presentation will be part of the Collaboration Management Track, moderated by David Prawel, president and principal consultant of Longview Advisors. It includes three distinguished speakers on May 3, from 9:00 - 11:45 a.m. During his presentation, Mr. Shapira will discuss the need of global businesses for more frequent and more detailed product communications as their product design partners continue to grow. He also will discuss the top business directives of protecting design knowledge and securing competitive advantage.

Based on 20 years of experience in digital manufacturing, CAD/CAM, real-time production management and mission-critical defense systems, Mr. Shapira brings executive management and leadership to Proficiency. Before joining the company, Shapira was vice president of production management at UGS, a leader in Product Lifecycle Management (PLM) and executive vice president for product operations at Tecnomatix, the market leader in Digital Manufacturing.

About Proficiency:

Proficiency, Inc., based in Massachusetts, is the leading developer of solutions that enable manufacturers and their suppliers to extract and share implicit product knowledge from diverse engineering and manufacturing environments.

Global enterprises in the automotive, aerospace & defense, and heavy machinery industries such as Ford Motor Company, Boeing, European Aeronautic Defense & Space Company (EADS), and Bombardier, Inc. use Proficiency's Collaboration Gateway(tm) in their heterogeneous PLM and multi-CAD environments to ensure effective product knowledge integration (PKI) during design and manufacturing processes. The solution significantly reduces cost, risks, and errors while improving profitability by shortening delivery times, promoting re-use and protecting intellectual property (IP) assets during collaboration.

For more information on Proficiency, please visit


For Proficiency, Inc.
Linda Pendergast-Savage, 508-224-7905

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