Desktop Factory Names Cathy Lewis as Company’s Chief Executive Officer

Printing Industry Veteran Joins to Lead Company’s Efforts to Develop Robust and Affordable Desktop 3D Printers


PASADENA, Calif.--(BUSINESS WIRE)
--Desktop Factory, Inc., a technology start-up with the mission to develop robust and affordable desktop 3D printers, today announced that Cathy Lewis has been named CEO and will also serve on the company’s board of directors. Lewis, who has been consulting with the company for the past few months, has agreed to take over these management responsibilities effective immediately.

Before joining Desktop Factory, Lewis spent nearly five years at IKON as senior vice president of marketing and was responsible for the ongoing development of IKON’s integrated marketing strategies and global branding campaign, as well as product portfolio development/management and channel marketing programs. Before that, she spent more than ten years at Xerox in various executive positions, including vice president of worldwide marketing for the Xerox Color Solutions business unit. Prior to Xerox, she was a district manager for Siemens Information Systems, and was owner of a service bureau and microcomputer sales firm in California.

“I’m extremely pleased to have Cathy leading the Desktop Factory team,” said Bill Gross, Founder and CEO of Idealab, a backer of Desktop Factory. “Cathy brings an extensive amount of experience in the printing industry that we believe will make a significant contribution to the company’s future success and will further our dream of making three-dimensional object printing as common as printing on paper.”

Desktop Factory’s 3D printers, expected to be commercially available in late 2007 for under $5,000, are initially targeted to small and mid-size businesses and the education market -- groups normally precluded from owning the 3D printers on the market today due to the prohibitive cost. Inexpensive 3D printing technology will greatly expand the ability of designers and engineers to see physical models of their concepts before committing to costly, hand-made prototypes or expensive tooling.

“I am thrilled to be leading such a talented team, building a product that will unleash a new wave of innovation and productivity in a three-dimensional world,” said Lewis. “We believe the opportunity for desktop 3D printing is analogous to what occurred in desktop publishing when the price of laser printers dropped and suddenly there was one on every desktop. We anticipate a wealth of new applications for 3D printing will emerge as devices like the Desktop Factory 125ci become widely available.”

About Desktop Factory


Desktop Factory was started by Idealab in 2004 and, collectively, the team has over 100 years of experience in 3D printing, laser printing and CAD/CAM. The company is combining these talents to bring 3D printing capabilities to designers, engineers, students, and eventually hobbyists and other home users. Desktop Factory is based in Pasadena, CA. For more information about Desktop Factory, please visit www.desktopfactory.com.

Desktop Factory is a trademark of Desktop Factory, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2007 All rights reserved.
Contacts

Idealab
Teresa Bridwell, 626-535-2886
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