HP BladeSystem Reduces Data Center Thermal Footprint

PALO ALTO, Calif.—(BUSINESS WIRE)—March 7, 2007— HP (NYSE: HPQ) today announced benchmark results confirming the HP BladeSystem c-Class uses up to 27 percent less power than the IBM BladeCenter-H in similar configurations that reflect real-world customer usage of blade server environments.(1)

The results derive from a week-long study conducted by Sine Nomine Associates of Ashburn, Va., which examined the overall power consumption and external airflow requirements of a variety of blade server and 1U rack server configurations in a typical data center environment experiencing light to heavy use.

The documented and publicly available results demonstrate that the HP BladeSystem c-Class and its zoned cooling properties not only lower power usage through efficient power distribution but also optimize airflow, which is a significant component in keeping data centers cool. In fact, the benchmark study shows the HP BladeSystem c-Class requires 60 percent less airflow than the IBM BladeCenter-H.

HP, the new industry leader in factory revenues and units shipped for blade servers,(2) features HP Thermal Logic technology in its BladeSystem enclosure to offer customers reduced power and cooling loads right out of the box.

"Power and cooling are serious issues for customers," said Mark Potter, vice president, BladeSystem Division, HP. "Sine Nomine took an objective look at this real-world customer problem and the test results show what we already knew: HP BladeSystem c-Class featuring Thermal Logic is the clear choice for customers addressing their power and cooling challenges."

HP offers broad power and cooling portfolio


Recent industry studies reveal that data center power density has increased more than tenfold in the last 10 years and that, in some cases, cooling represents upwards of 70 percent of the total data center power spend for customers.(3) These costs are driven by the data center power requirements and the cubic feet per minute of cooling airflow.

While some vendors focus on single aspects of the data center power and cooling problem, HP takes a holistic approach to synchronize power efficiency across multiple elements. Systems taking advantage of this approach include the HP BladeSystem c-Class and the recently announced data center-wide HP Dynamic Smart Cooling solution.

Additionally, HP has a large patent portfolio covering advances in power and cooling technology in the past 10 years. HP continues to address power efficiency issues across the data center by introducing new technology solutions to meet the needs of its customers, particularly those building next-generation data centers. Customers today benefit from HP Thermal Logic featuring HP Active Cool Fans and Dynamic Power Saver, HP Dynamic Smart Cooling, HP Modular Cooling System, HP Power Regulator and HP Insight Power Manager.

Energy efficiency has been a key aspect of HP's environmental strategy since 1992. The company offers a full range of energy-efficient products and enterprise solutions that help customers save money while reducing environmental impact.

The full version of the Sine Nomine study is available at www.hp.com/go/bladepowerreport. More information on HP power and cooling technologies for businesses is available at www.hp.com/go/powerandcooling. More information on Sine Nomine is available at www.sinenomine.net.

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP is available at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.

(1) Sine Nomine Associates, "A Comparison of HP BladeSystem c-Class with HP Thermal Logic to Competitive Systems," Feb. 2, 2007.

(2) IDC Worldwide Quarterly Server Tracker, February 2007.

(3) Malone, C., Belady, C. "Metrics to characterize Data Center & IT Equipment Energy Use," Proceedings of 2006 Digital Power Forum, Richardson, Texas, September 2006.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the risks described in HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006 and other reports filed after that Form 10-K. HP assumes no obligation and does not intend to update these forward-looking statements.

(C) 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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