Converting ASDA Surfers to ASDA Shoppers; Multimap’s Storefinder Service Drives Customers All the Way to the Store Doors!

February 20, 2007 -- Multimap, Europe’s number one online mapping and location-based services providers, and ASDA, the second largest UK supermarket chain and part of the Wal-Mart family, today announced the implementation of Multimap’s Storefinder service on The new proximity search service, which enables shoppers to search for their nearest ASDA stores by location and store type, provides customers with the ability to find their five nearest stores quickly and easily.

Commenting on the deal, Richard Ramsden, Head of Home Shopping said, “With ever increasing volumes of traffic visiting every day, our mapping partner clearly had to deliver a robust, easy to manage, user friendly service that provides our customers with a simple method of finding their local ASDA store. Multimap has a very strong reputation and our experience of their services to date has shown the reasoning behind our decision to be well founded.”

To access the service, visitors click on the Store Locator link on, enter their town or postcode, select an ASDA store format and, if they wish, refine the results by specific facilities (e.g., post office, deli counter, 24-hour trading and petrol station). The Store Locator then lists the five nearest stores fitting these criteria, in order of proximity to the location entered. Each listing includes top-line details such as opening hours, full contact details, services, facilities and product ranges in addition to a link to a content-rich map, pinpointing the exact location of a store with an ASDA logo.

Steve Frost, Head of Sales, Multimap, said, “We are delighted to welcome ASDA on board! Our Storefinder service is particularly popular with large national and international chains looking to make it as easy as possible for their customers to find their nearest outlet, visualize its exact location on an easy-to-read map, and then proceed to visit the store. The usefulness of such a service to the customer cannot be underestimated, and feedback from our 1,200-strong customer base over the last decade is that both customer loyalty and footfall through the doors increase significantly as a result of the implementation of Multimap’s online mapping services.”

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website,, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. Also in 2006, the company featured in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in the Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.


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