EMC Launches Embeddable Documentum Platform For OEMs

Industry's First Embeddable Enterprise Content Management Platform Supports All Content Application Types

HOPKINTON, Mass., Nov. 20 /PRNewswire/ -- EMC Corporation, the world leader in information management and storage, today launched the world's first embeddable enterprise content management (ECM) platform -- EMC Documentum(R) OEM Edition -- specially tailored for the original equipment manufacturer (OEM) market. As part of the new offering, OEMs will have access to a variety of EMC Velocity2 Technology and ISV Program resources to help them market and deliver ECM solutions to customers successfully.


Today's announcement advances EMC's position as the technology and market share leader of the ECM industry. Documentum OEM Edition enables software developers to rapidly and easily implement Documentum as the content management foundation for any type of application that handles content, from accounts payable and contracts management applications to vertical applications in life sciences, aerospace, financial services and energy. It offers the same unified architecture, compatibility and functionality -- including security, scalability and support for distributed environments -- as the EMC Documentum enterprise content management platform that customers have come to rely on.

Balaji Yelamanchili, Senior Vice President and General Manager of Content Management & Archiving at EMC Corporation, said, "Virtually every enterprise application today deals with some form of content: documents, XML, reports, electronic forms and more. Application vendors realize that building their own repositories and content platforms is very costly and can be a distraction to their core business. Partners use off-the-shelf databases for structured information, and similarly, their needs are better served by using an off-the- shelf content platform. Documentum OEM Edition enables OEMs to gain significant competitive advantage by reducing the R&D costs associated with designing a content repository and instead focusing more time on building applications."

Documentum OEM Edition contains a preconfigured version of the EMC Documentum Content Server and has the same functionality and API as the version sold to enterprise customers. The platform is suited to the needs of the host application and optimized for typical usage profiles in a resource- restricted environment. It also comes with a silent installer for easier embedding into the host application without introducing any new dependencies.

Partners who purchase EMC Documentum OEM Edition can also leverage a wide range of best-in-class programs for building applications and solutions integrated with the Documentum platform through the EMC Velocity2 Technology and ISV Program. Benefits encompass technical support, access to training, application interoperability testing and certification. Specific benefits are:


    -- EMC Content Management Developer Network - A technical resource for a

community of more than 40,000 developers that provides technical know-
how and keeps users abreast of content management news.
-- EMC Application Developer Program - Helps ISVs, VSPs and SIs target,
design, develop and go to market with successful offerings based on the
EMC Documentum platform. As members, partners can submit their
offerings to be considered for "Designed for EMC Documentum"
accreditation, which ensures the offering has met all requirements to
be certified on the Documentum platform.
-- Tech Support Partner Programs - A set of support programs to assist
OEMs in building their applications on top of the Documentum platform
and to enable them to provide first levels of support with a seamless
escalation process back to the EMC Documentum support group.


"Enterprises want their strategic technology vendors to support an ecosystem of services and solutions partners certified in developing CEVAs (content-enabled vertical applications) on stable, mature, and feature-rich repositories," said Toby Bell, Research Director at Gartner. "The leading business benefit of ECM is derived from retiring isolated custom code and independent silos and adopting a solutions framework that ensures a good support/upgrade path while delivering immediate value toward business goals."

About EMC Velocity2 Technology and ISV Program

The EMC Velocity2 Technology and ISV Program is a best-in-class program that enables technology companies to build solutions integrated with EMC platforms and develop applications that work with EMC technologies. Program participants receive technical support, access to training, application interoperability testing, and certification.

Partners can market their integrations with EMC technology and participate in a wide range of joint marketing activities. In addition, by pursuing an OEM relationship with EMC, ISVs can explore embedding EMC technology in their own products to deliver even stronger, integrated solutions for their customers.

Availability and Pricing

EMC Documentum OEM Edition will be available by end of Q406. It provides flexible licensing models to match the model of the host application.

What Partners Are Saying

"The EMC Documentum platform offers enterprise-class features that many of our customers require including business process management, workflow, imaging, archiving and best-in-class partner programs that enabled us to expand our market reach. We believe EMC Documentum OEM Edition software will allow us to provide the scalability needed for real-time, dynamic content publishing with the benefits of a single-button installation and minimal administration. In addition, the ability to embed the Documentum platform will allow us to lower R&D expenses and focus on extending our own publishing infrastructure and value-added applications."

- Nasser Barghouti, CTO, Document Sciences

"Since our inception five years ago, we have partnered with EMC to bring to market scanning and capture solutions that leverage the EMC Documentum enterprise content management platform. EMC's Application Developer Program and its Designed for EMC Documentum accreditation process enabled us to collaborate closely to ensure seamless integration and timely delivery of our products. As a result, our eCapture for EMC Documentum eRoom software has gained wide appeal as the leading distributed scan/capture solution in enterprise collaborative environments. As we build-out our eCapture solution suite, EMC Documentum OEM Edition software will enable us to speed up the development cycle and reach our customers at an even faster rate."

- Kara Cleaver, President and Founder, Daybreak ICS

"As a member of the EMC Documentum Application Developer Program, we have been able to leverage EMC's pool of technical resources to successfully build Armedia SCM -- our source code management application -- on top of the EMC Documentum platform. EMC Documentum OEM Edition software offers a complete enterprise content management repository, eliminating the need for us to build one from the ground up. This advantage should free up a lot of R&D time and related expenses while helping us increase our sales in the long run while introducing the benefits of EMC Documentum products to a whole new customer segment."

- Jim Nasr, CEO, Armedia

"Infotehna has been an EMC Documentum partner for more than 10 years and has built its enterprise content management solutions on the EMC Documentum platform. The ability to embed the ECM platform of EMC Documentum OEM Edition software will enable Infotehna to deliver solutions to customers at a faster rate and at a lower cost. Customers will be able to deploy Infotehna's solutions in less time, starting with department-wide deployment, while enjoying the power of enterprise content management that helps them target their business objectives, track their progress and measure their benefits."

- Cedo Jakovljevic, CEO, Infotehna

About EMC

EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information management and storage that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC's products and services can be found at www.EMC.com .

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