Unica Joins Documentum EMC Velocity ISV Partner Program

WALTHAM, Mass.—(BUSINESS WIRE)—October 30, 2006— Unica(R) Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that it has joined the EMC Velocity ISV Partner Program to develop a certified offering with its EMM application, Affinium(R), that leverages the EMC Documentum Digital Asset Management solution. Unica's integration centers around the marketing resource management (MRM) module, Affinium Plan. See Unica at the KM World & Intranets Conference and Exhibition, booth #104, San Jose, CA, Oct. 31 - Nov.2.

With the explosion of data and multimedia content in today's competitive marketing world, customers need to streamline information and increase efficiency. MRM solutions are used by marketing professionals to define plans, manage product workflows, track approvals and creative production, and manage budgets and other resources. The integration of Unica's Affinium software with EMC Documentum will enable customers to effectively utilize creative and digital content in the planning and production of marketing activities and ensure adherence to brand standards.

"Unica's participation in the EMC Velocity ISV Program extends the value of our Enterprise Marketing Management software for our customers, many of whom are already using both the EMC Documentum Digital Asset Management solution and our leading EMM Suite, Affinium," said Yuchun Lee, CEO, Unica Corporation. "This commitment elevates the level of service and resources we bring to our customers, offering proven solutions to help marketing professionals optimize content and workflow for greater efficiency throughout the lifecycle of each marketing project."

"EMC is committed to ensuring that all of our customers have the highest level of support for their information management initiatives," said Barry Ruditsky, Vice President, ISV Business Development and OEM Sales, EMC Corporation. "Working collaboratively with Unica to certify Affinium as a Designed for EMC Documentum offering will ensure that our shared customers have the highest quality Digital Asset Management solution integrated with leading Enterprise Marketing Management capabilities, providing these marketers with a powerful way to increase their productivity and effectiveness."

The EMC Documentum Application Developer Program helps ISVs, VSPs and SIs target, design, develop and go-to-market with successful offerings based on the EMC Documentum platform. As a member, Unica will submit Affinium to be considered for "Designed for EMC Documentum" accreditation, which ensures its offering has met all requirements to be certified on the Documentum platform.

About Unica

Unica(R) Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium(R) software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com.

Unica is exclusive sponsor of The Marketers' Consortium, an online community that offers a unique opportunity for dialog between marketing executives from across industries. Covering some of the most critical challenges and opportunities senior marketers face today, The Marketers' Consortium has hosted notable moderators including: Don Peppers from Peppers and Rogers Group, Elana Anderson from Forrester Research, Pat LaPointe from MarketingNPV, and Elizabeth Roche from Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com

Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is a "safe harbor" statement under the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained in this press release are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the EMC alliance ends; the EMC Documentum offering and the Unica offering are not or do not continue to be compatible; the offering does not help optimize content and workflow for greater efficiency at any point in the marketing project; the solution does not allow users to easily capture, reuse and share information with external organizations; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for our software; failure to develop new software products or enhance existing products; failure to retain key staff; the failure to maintain historical maintenance renewal rates; and the failure to properly protect our proprietary rights and intellectual property. These and other factors, including the factors set forth under the caption "Risk Factors" in Unica's prior filings with the Securities and Exchange Commission, could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contact:

Greenough Communications
Laura Hindermann, 617-275-6519
Email Contact




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