Alibre has worked closely with its distribution partners in China, specifically Pro-Creative Technology LTD. (Hong Kong), to develop two Chinese language versions of the Alibre Design software, including both Simplified and Traditional Chinese, as well as the Chinese web site. The Alibre Design Xpress product distributed in China will also include Chinese language tutorials which will help users quickly learn the fundamentals of 3D parametric solid modeling. Alibre's distribution partners will also provide sales and support services to users throughout China.
"Our effort to introduce Alibre Design Xpress in China mirrors what we have learned in other parts of the world," said Scott Erickson, Vice President of International Sales at Alibre. "Ease of access, ease of use, quality service, and a localized product are all key elements to our successful strategy. We had over 100,000 people register in our original launch of Xpress in the US last August, and with the sheer size of the Chinese market we could easily blow that number away."
Alibre's vision is to make 3D parametric CAD accessible to every person that needs or wants it anywhere in the world. To accomplish this, Alibre delivers an extremely easy to use product with powerful features, an unbeatable price, and easy access via the web. The goal with the Chinese launch of Alibre Design Xpress is to jumpstart a Chinese community of 3D CAD users that costs nothing to join. As the community grows and more people learn the software the value of being a member in the community will rapidly increase. In addition, if and when users want to upgrade to new versions of the software, or find that they want additional features, such as real-time online collaboration and data sharing, they can upgrade to any of the three expanded versions of Alibre Design.
"The launch of Alibre Design Xpress in China is an important part of our mission to promote 3D design and collaboration globally," explained Greg Milliken CEO of Alibre. "There's a lot of concern from software vendors about intellectual property protection in China, and rightly so. However, rather than just complaining and waiting for improved enforcement, we think the onus is on vendors to make it clear that there are more benefits to being legal than not. We intend to take a leadership role in showing the benefits of legal ownership with an exciting and innovative win-win strategy. We bring professional 3D to companies of all sizes that may not have previously been able to afford this type of technology, and allow them to get started at no cost. In the process we build a valuable community that will increase exposure of our product and drive upgrade sales."
Alibre Inc. develops and markets Alibre Design, the fastest growing 3D parametric solid modeling software for mechanical design and manufacturing. One-fifth the cost of comparable software, Alibre Design delivers quick ROI, ease-of-use, rich functionality and unique real-time support, and is enabling small and medium-sized businesses and workgroups to put 3D CAD on every engineer's desk, similar to utilities like Word or Excel. Alibre also delivers Alibre Design Xpress, the industry's only true 3D parametric modeler available free of charge, making powerful 3D CAD accessible to literally anyone who wants it. Alibre Design is available in fourteen languages and distributed worldwide.
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