Robotics Trends and IDG World Expo Welcome Microsoft As Conference Sponsor

UPTON, Mass. & FRAMINGHAM, Mass.—(BUSINESS WIRE)—May 31, 2006— Robotics Trends and IDG World Expo today announced that Microsoft has joined the RoboBusiness Conference and Exposition as a gold sponsor. In addition, Microsoft will deliver a conference session outlining its perspective of the robotics market and will host a technical seminar for hobbyist, commercial and academic robotic developers. The RoboBusiness Conference and Exposition will be held at the Sheraton Station Square in Pittsburgh, PA on June 20-21, 2006. The event website is

According to Dan Kara, conference co-chairman and President of Robotics Trends, "We are delighted that Microsoft has joined the RoboBusiness event as a sponsor. The PC revolution was driven by Microsoft products and services, which dramatically reduced the cost and complexity of producing software. We are excited Microsoft has picked RoboBusiness 2006 to outline its perspective of the robotics market."

"Microsoft views robotics as an exciting new market poised for growth," said Tandy Trower, general manager at Microsoft Corp. "As a premier business development event in intelligent systems and mobiles robotics, the RoboBusiness Conference and Exposition is a great venue for Microsoft to talk about the emerging robotics market."

About the RoboBusiness Conference and Exposition

Now in its third year, the 2006 RoboBusiness Conference and Exposition ( consists of two full days of enlightening keynotes and general sessions in five tracks delivered by the world's leading robotics, business and investment professionals from across the globe:
    --  Business Development and Partnership

    --  Technology and Standards

    --  Applications and Products

    --  Investment and Opportunities

    --  Markets and Industries including:

        --  Security, Defense and Military Robotics (Military
            Robotics; Law Enforcement and Public Safety Robotics)

        --  Intelligent Transportation and Field Robotics
            (Teleoperation; Autonomous Transportation; Warehousing)

        --  Healthcare Robotics (Hospital Automation; Assistive
            Technology; Rehabilitation Technology; Telepresence

        --  Consumer Robotics (Intelligent Toys; Entertainment Robots;
            House Care/Lawn Care; Assistive Technology Educational

About Robotics Trends

Robotics Trends is the world's first integrated media firm serving the burgeoning personal, service and mobile robotics marketplace, servicing their clientele through three major business divisions:

-- Robotics Trends Publishing, which produces, an online news and information portal focused on business and technology trends for people who build, buy, invest in, and seek to understand the personal, service, mobile and military robotics market;

-- Robotics Trends Events, which produces the RoboNexus Conference and Exposition ( and the RoboBusiness Conference and Exposition (; and

-- Robotics Trends Analyst Services serving the strategic consulting needs of leading emerging robotics manufacturers.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + ExpoTM, Health-IT World Conference + ExpoTM, COMNET(R) Conference & Expo, BiometricsWorld Global SeriesTM, Portable Power Conference & ExpoTM and Wireless Sensing SolutionsTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Session Descriptions & Bios

RoboBusiness 2006
Session Descriptions

Tuesday June 20th

Microsoft & Robotics
This session will provide an overview of Microsoft's perspective
on this rapidly growing market, and highlight its key initiatives to
enable robotics development across a wide range of market segments and

Speaker: Tandy Trower, General Manager, Microsoft

BIO: Tandy Trower has a 24 year history with new products and
technology initiatives at Microsoft bringing to market new products as
diverse as Microsoft Flight Simulator to Microsoft Windows. In
addition, as a strong proponent of the importance of design in
human-computer interaction he has contributed to the company's
investment in improving its user interfaces, founding the company's
first usability labs and product design roles. He continues to
investigate and drive strategic new technology directions for the
company and incubating new projects.

Tuesday June 20th

Microsoft Robotics Initiative: A Technical Introduction
This session, featuring presentations from Microsoft and
early-adopter third-party companies, will provide a technical
introduction to Microsoft's technologies and how they can be used to
develop robotics applications. It is geared to both programmers and
non-programmers who wish to gain insight into how Microsoft can make
developing robotic applications easier.

Speaker: Joseph Fernando, Architect & Program Manager, Microsoft

Joseph Fernando is an Architect and Program Manager at Microsoft.
Joseph has over 15 years experience in the computer industry in
engineering, product development, and architecture. Previously, Joseph
has driven initiatives to enhance software architecture, design and
development practices at Microsoft. Further he has architected
productivity tools, has served as a development manager in digital
media division, and has led multiple teams in Visual
Studio/Development division. He has helped ship over 15 products while
at Microsoft Corporation. He earned his undergraduate degree from Knox
College with a double major in Computer Science (Honors) and Physics;
and a Master of Science in Electrical Engineering from Oakland
University. His graduate research was in the area of adaptive

Robotics Trends
Dan Kara, 508-529-4197

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