"SMK will use Immersion's programmable haptic technologies to further enhance our touch panel solutions," said Shinobu Kaneuji, general manager, SMK Touch Panel Division, Sales department. "We believe that advancing automotive controls improves the driving experience and simplifies a growing number of functions within the car."
"Our TouchSense technology provides strong, distinctive, vibrational patterns that provide the type of engaging response and rich tactile information that drivers like about mechanical controls -- the feel of pushing a button or depressing a membrane switch," said Mike Zuckerman, senior vice president and general manager of Immersion's Industrial business unit. "SMK's innovative, technological leadership and its relationships within the automotive industry can help accelerate implementation of this new technology."
Touch panels enhanced with Immersion's TouchSense technology can help to reduce glance times and distractions for drivers accessing in-car information. The technology works by vibrating the display's touchscreen in response to programmed effects that may vary in frequency, waveform, magnitude, and duration. With TouchSense technology, a driver touching on-screen buttons perceives the crisp qualities and particular force and push-away characteristics of physical buttons, providing a more intuitive, natural, and multisensory experience. The touch effects can be programmed to render context-sensitive cues and can be applied to different objects so they can be easily discriminated from each other. In addition, system designers can synchronize the tactile sensations with sound and on-screen graphical images for an even more powerful user experience.
About Immersion Corporation ( www.immersion.com)
Founded in 1993, Immersion Corporation is a recognized leader in developing, licensing, and marketing digital touch technology and products. Bringing value to markets where human-machine interaction needs to be made more compelling, safer, or productive, Immersion helps its partners broaden market reach by making the use of touch feedback as critical a user experience as sight and sound. Immersion's technology is deployed across automotive, entertainment, medical training, mobility, personal computing, and three-dimensional simulation markets. Immersion's patent portfolio includes over 500 issued or pending patents in the United States and other countries.
SMK is an OEM manufacturer of electromechanical components and headquartered in Japan. Founded in 1925, the company focuses on producing highly advanced products with superior quality. With 21 manufacturing sites and sales offices in 18 countries, SMK offers an extensive product line, regional manufacturing, and unsurpassed R & D for custom projects at competitive global pricing to its customers.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including any projections of earnings, revenues, or other financial matters; any statements of the plans, strategies, and objectives of management for future operations; any statements concerning the benefits of TouchSense technology for consumers, suppliers, and manufacturers of touch panels, or consumer and market acceptance of touch feedback products in general; planned product launch dates; future development of touch feedback products, or other proposed products or services; any statements regarding future economic conditions or performance; statements of belief; and any statement or assumptions underlying any of the foregoing. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, delay in or failure to achieve commercial demand for Immersion's products or a delay in or failure to achieve the acceptance of touch feedback as a critical user experience.
For a more detailed discussion of these factors, and other factors that could cause the Company's actual results to vary materially, interested parties should review the risk factors listed in the Company's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect the Company's beliefs and predictions as of the date of this release. The Company disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
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