Whirlpool Launches its Customer-Centric Strategy With DELMIA PLM Solutions for Manufacturing; DELMIA V5 Human and V5 DPM Assembly Are Used to Analyze Ergonomic and Maintainability of Washing Machines for Indian Market

AUBURN HILLS, Mich. & BANGALORE, India—(BUSINESS WIRE)—Nov. 22, 2005— Dassault Systemes' (Nasdaq: DASTY) (Euronext Paris:#13065, DSY.PA) today announced that Whirlpool India Ltd., a division of Whirlpool, a global leader in the household consumer goods market, successfully implemented DELMIA V5 Human and V5 DPM Assembly as part of its customer-centric strategy for the Indian market.

Prior to the launch of a new-model washing machine, Whitemagic, Whirlpool wanted to design and develop a new line of fully automated washing machines to meet the needs of the Indian market. Ergonomic specialists from DELMIA India, along with Whirlpool design engineers, conducted a detailed ergonomic analysis using DELMIA V5 Human software. DELMIA Human's advanced population and anthropometric functionality enabled Whirlpool to test the design of its new product using a digital mannequin with attributes for the average Indian consumer. The software was used to analyze the four proposed washing machine models on the criteria maximum accessibility, vision, and comfort for the Indian consumer.

"The consumer goods market in India has become highly competitive," says Mr. B. Venkatesan, sr. manager, Regional Testing Center, Whirlpool India. "In response, we've implemented a customer-centric strategy that focuses on making sure our products are appropriate for the Indian consumer. Using DELMIA simulation software, our research and development team can perform accurate digital ergonomic analyses early in the product lifecycle and allow us to manufacture a product that best suits the needs of our customer."

Continuing on the success, a maintainability study was conducted on the washing machine using DELMIA V5 DPM Assembly solutions. DPM Assembly enabled Whirlpool to analyze the optimum assembly and disassembly process that should be followed when servicing the new washing machine. The assembly analysis data was captured, stored, and rescued downstream to create maintenance documentation as part of the service manuals. Whirlpool distributed these digital 3D service manuals prior to the launch, taking concurrent engineering to a different paradigm.

"Our work with Whirlpool India is a great demonstration of the impact of PLM in the consumer goods market," says Bertrand Saint-Martin, vice president Asia Pacific operations, DELMIA. "In a segment where time to market is critical, conducting digital assembly validation, serviceability and end user ergonomic simulation much earlier in the product life cycle leads to enormous time and cost savings."

"Through these two projects, we have clearly seen the advantages of using DELMIA's PLM Solutions for Manufacturing," added Mr. S. Ramamurthi, general manager of Whirlpool India's Regional Testing Center. "DELMIA and their Indian team have enabled us to fulfill our customer-centered approach. We look forward to continuing our relationship with the DELMIA team and take concurrent engineering further for the benefits of our customers."


DELMIA is a premier brand for digital manufacturing solutions, focused on two unique software applications that can be used to streamline manufacturing processes. DELMIA Automation provides solutions to digitally design test and validate the control of a machine, workcell, or entire factory line and DELMIA PLM provides the process and resource capability to enable continuous creation and validation of manufacturing processes as related to the product throughout the entire product lifecycle. DELMIA serves industries where the optimization of manufacturing processes is critical, including automotive, aerospace, fabrication and assembly, electrical and electronics, consumer goods, plant, and shipbuilding sectors. Information about DELMIA is available at http://www.delmia.com.

About Dassault Systemes

As world leader in 3D and Product Lifecycle Management (PLM) solutions, the Dassault Systemes group brings value to more than 80,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire life cycle of products from conception to maintenance. Our offering includes integrated PLM solutions for product development (CATIA(R), DELMIA(R), ENOVIA(R), SMARTEAM(R)), mainstream 3D design tools (SolidWorks(R)), and 3D components (Spatial/ACIS(R)). Dassault Systemes is listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock exchanges. For more information, visit http://www.3ds.com

About Whirlpool India

Whirlpool of India is a subsidiary of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of over $12 billion, 68,000 employees with 50 manufacturing and technology research centers around the globe. The company has its presence in markets in more than 170 countries. Set up in 1996, Whirlpool of India is a 2500 strong family, with an extensive sales and distribution network, robust manufacturing and R&D infrastructure. It manufactures products for domestic and export markets under Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names. Information about Whirlpool India at www.whirlpoolindia.com.

DELMIA Press Contact Americas:
Lesinski & Associates (for DELMIA)               
Nancy Lesinski, 248-709-3040             

Email Contact
DELMIA Press Contact United Kingdom:
Sarah Cockburn-Price, +44 (0)161 789 8108 

Email Contact
Dassault Systemes Press Contact EMEA:
Frederique Moureton, +33 1 40 99 68 80

Email Contact
Dassault Systemes Press Contact Americas:
Derek Lane, 818-673-2243

Email Contact


Review Article Be the first to review this article

Featured Video
System Designer/Engineer for Bluewater at Southfield, Michigan
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
GIS Data Analyst for CostQuest Associates, Inc. at Cincinnati, Ohio
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Upcoming Events
ESPRIT World 2018 at Indianapolis Marriott Downtown 350 West Maryland Street Indianapolis IN - Jun 11 - 15, 2018
HxGN LIVE 2018 at The Venetian Las Vegas NV - Jun 12 - 15, 2018
IMTS2018 International Manufacturing Tech Show at McCormick Place Chicago IL - Sep 10 - 15, 2018
4th International Conference on Sensors and Electronic Instrumentation Advances (SEIA' 2018) at Movenpick Hotel Amsterdam City Centre Amsterdam Netherlands - Sep 19 - 21, 2018
Kenesto: 30 day trial
SolidCAM: Break the Chains

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise