SofTech And John Stark Associates Announce Live Web Series On PLM

Leading PLM Authority and Author Offers Complimentary PLM Web Seminar Series, Starting November 2005, to Help Manufacturers Launch a Successful PLM Initiative or Expand Existing One

TEWKSBURY, Mass.—(BUSINESS WIRE)—Nov. 1, 2005— SofTech, Inc. (OTCBB: SOFT), together with John Stark Associates, today announced a live Web-based seminar series on the subject of Product Lifecycle Management (PLM) to begin Tuesday, November 29, 2005. This three-part live PLM Web seminar series, entitled PLM: Understanding, Justifying and Realizing, features John Stark of John Stark Associates, well-known authority, consultant, and published author on PLM. The event is being sponsored by SofTech, Inc., a proven provider of PLM solutions.

This Webinar series is designed for all types of product manufacturers, whether they already have some element of PLM implemented or not, or are just looking to expand their knowledge of PLM. Interest in PLM has increased rapidly in 2005, as PLM and Product Innovation have appeared on the corporate agenda complementing ERP, SCM, CRM and Lean Manufacturing. But for many, PLM remains unclear.

The series will help educate manufacturers on PLM, providing information about setting up and implementing or expanding a successful PLM initiative and overcoming roadblocks. The sessions are designed to help companies get a deep understanding of PLM and lay out a clear, concise PLM Vision, Strategy and Plan. The series will help them take an existing PLM initiative to the next level, or get a PLM initiative off the ground and headed to a successful implementation, delivering benefits that will improve their bottom line.

In addition to John Stark's presentations, each live Web session will be complemented with presentations by guest speakers from leading international manufacturers that have launched PLM initiatives, implemented PLM, and achieved the corresponding benefits. Like these companies, almost every company is faced with pressures to improve innovation, reduce product development cycle times, raise quality and increase product revenues. PLM can deliver these benefits, if correctly planned and executed.

Interested companies can register at or by calling 1-978-640-6222 Ext. 222 or 215. There is no cost to attend. Each session will be approximately one hour. The schedule and detailed program description are as follows:
PLM: Understanding, Justifying and Realizing
Web Series Program Schedule:

         Introduction to PLM
         Tuesday, November 29, 2005 - 11:00 AM EST / 8:00 AM PST

            This first session is a must for companies contemplating a
            PLM strategy or looking to expand an existing one. John
            Stark introduces PLM; explaining what it is, why it's
            becoming so important and how it relates to the product
            lifecycle. He'll help decipher the alphabet soup of
            product-related acronyms (PDM, PLM, PPM, CAD, CPD, etc.).
            He'll cover the risks of not managing products across the
            lifecycle, the benefits of getting it right, why PLM can't
            be avoided, and how to begin developing your PLM strategy.
            His presentation will be complemented by those of guest
            speakers from manufacturing companies that have "been
            there and done it."

         Overcoming the PLM Dilemma
         Tuesday, December 6, 2005 - 11:00 AM EST / 8:00 AM PST
            Implementing PLM may look like a daunting task and there
            are all sorts of reasons why it may be difficult to get a
            PLM project started - lack of resources, lack of executive
            attention, conflicting views of PLM, overlap with existing
            projects, etc. This session gives companies the tools and
            knowledge to elevate their PLM project from a "someday" or
            a "want to, but can't because" to a reality. John Stark
            describes how to overcome the roadblocks to PLM success.
            He discusses ways to handle common PLM dilemmas such as
            lack of staff, vision and executive attention. He
            describes the benefits and success metrics achievable with
            PLM, and addresses the different approaches to getting
            started with PLM, and typical initial steps on the road to
            PLM. Guest speakers will describe how they initiated their
            PLM implementation, with focus on the early phases of the
            product lifecycle.

         PLM: Vision & Strategy to Implementation & Use
         Tuesday, December 13, 2005 - 11:00 AM EST / 8:00 AM PST
            This session is where the rubber meets the road, helping
            companies rein in their high level PLM vision with
            succinct suggestions for developing a practical PLM
            initiative. John Stark will help companies set clear
            business-related targets, prioritized for early benefits,
            addressing step by step what each person from CEO to PLM
            Initiative Manager needs to know and do to make their PLM
            initiative successful. Stark will give suggestions on how
            to approach a PLM strategy and lay out a clear, concise
            plan, adjusted to a company's reality to get people
            onboard and the PLM initiative off the ground. Guest
            speaker presentations will highlight their PLM reality,
            with a focus on the later phases of the lifecycle.

About the Host and Presenter, Dr. John Stark

Dr. John Stark, president of John Stark Associates (, is an internationally recognized thought-leader and writer on the topic of Product Lifecycle Management (PLM). In 2004, he published Product Lifecycle Management: Paradigm for 21st Century Product Realisation. This book is first to describe a new 'cradle to grave' holistic paradigm of PLM, with the primary objective being to increase product revenues and the value of the product portfolio. Previous thinking had been departmental, atomistic and unconnected, with efforts to develop new products and to increase innovation even being seen in some companies as waste, a profit-reducing cost to be cut or eliminated. In this new PLM paradigm described by John Stark, PLM is seen as an essential value-adding investment. Without it, there would soon be no products to offer customers, and no products for which to provide services.

John Stark is an independent management and technology consultant. Prior to launching John Stark Associates in 1991, he worked with developers and providers of systems and consulting services for product development, engineering management, CAD, PDM, process definition, JIT and process control. In his consulting career, he has worked with many companies including ABB, BMW, Braun, Coca-Cola, Eaton, Ford Motor Company, HP, IBM, Kodak, Legrand, Nestle, PSA, Renault, Saab, Schindler, Sikorsky, Valeo and Xerox. He currently works with manufacturing companies on the practical implementation of the PLM paradigm and its further development.

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