Dell Recognized As Most Reliable PC Manufacturer In North America

Frost & Sullivan CEO Choice Award Salutes Best Overall Quality, Price vs. Performance

ROUND ROCK, Texas—(BUSINESS WIRE)—Oct. 27, 2005— For the second consecutive year, Frost & Sullivan has presented Dell (NASDAQ: DELL) with its CEO Choice Award for the most reliable manufacturer of notebook computers. This year, Dell also received the CEO Choice Award for the most reliable manufacturer of desktop computers in North America.

Frost & Sullivan's latest poll of company CEOs and presidents ranked Dell notebooks as most reliable by a margin of almost two to one, while Dell desktops received, in the same measurement category, more than three times as many votes as the nearest competitor.

Dell notebooks and desktops placed No. 1 in several measurement categories, including overall quality and price vs. performance. Dell also took the top spot in notebook customer service, receiving four times the number of votes as the nearest competitor.

"These results indicate the preference of the leaders of the professional world using, as well as recommending, Dell notebook and desktop computers," said Katerina Konstantinou, research executive, Frost & Sullivan. "The 2005 CEO Choice Awards recognize the company's commitment to quality, reliability, performance and customer service at a reasonable price."

Frost & Sullivan, a leading growth consulting and market research company, conducted its most recent CEO Choice Mobile Computing and Personal Computing Surveys in early 2005. The surveys assess preferences, views and opinions on a range of performance characteristics in mobile and personal computing.

About Dell Enterprise Client Products

Dell offers a comprehensive portfolio of enterprise client products addressing a full range of business requirements and customer usage models. These systems -- from the sleek 2.5-pound(1) Latitude X1 notebook to the next-generation OptiPlex GX620 desktop -- integrate some of the latest technologies to deliver outstanding performance, reliability and security.

Dell adheres to stringent quality and reliability levels. For example, computer systems under development undergo thousands of hours of testing to validate designs that help protect against a variety of bumps, drops and shakes, temperature extremes and even liquid spills on keyboards.

Technical specifications and product information for Latitude notebooks and OptiPlex desktops can be found at www.dell.com/latitude and www.dell.com/optiplex.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines an ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit www.frost.com.

About Dell

Dell Inc. (NASDAQ: DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last year was $52.8 billion. For more information about Dell and its products and services, visit www.dell.com.

(1) Weights vary based on configuration and manufacturing variability.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.



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Anne Camden, 512-723-7689

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Jeremy Bolen, 512-728-8329

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