Lattice3D And TechniCon Form Partnership

Lattice3D and TechniCon Form Reseller Partnership

US-Based Sales Automation and E-Catalog Provider Identifies Market Need for XVL’s 3D Publishing Solutions

Los Altos, CA, October 24, 2005 - Lattice3D, the leader in 3D Publishing and Communications, today announced a Reseller Partnership with TechniCon, a leading provider of online catalog and configuration solutions for manufacturers.

With the agreement, TechniCon will be integrating Lattice3D’s XVL technologies and 3D publishing applications into its product offerings to major manufacturing customers.

Lattice 3D's XVL technology ultra-compresses 3D data from CAD modeling applications and enables the widespread use of large-scale 3D data in an unmatched high-fidelity compressed form. It typically provides 1/30 to 1/250 (better than 97%) compression in a loss-less format, which means that large 3D data files become small enough to easily handle on PC systems and can be sent via email or easily used on the Internet without loss of detail or visual fidelity.

“We are very happy to partner with Lattice3D,” said Mark Keenan, CEO TechniCon. “Lattice3D’s technology will allow us to produce 3D solutions faster, at a lower cost versus previous methods, and deliver a better experience to our customers for their parts catalogs and other e-commerce applications.”

Lattice3D is actively recruiting resellers and integrators worldwide to leverage the company’s strategy of ‘3D Everywhere” into reality. Recently the company announced a huge increase in reseller activity across Europe and is also focusing on Continental US resellers and integrators.

“TechniCon is a highly valuable addition to our efforts and we believe that its clients will benefit from the flexibility, cost-reductions and increased efficiencies that XVL delivers,” said Bill Barnes, director worldwide channels, Lattice3D.

About TechniCon

Founded in 1987, TechniCon is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge Internet and visualization technology, TechniCon has developed interactive sales and build-to-order systems for a wide range of manufacturers, including DaimlerChrysler, Motorola, and Steelcase.

TechniCon ( is headquartered in Emeryville, CA with additional offices in St. Louis, MO.

TechniCon is a service mark of TechniCon Corporation.


With over 250,000 users at over 2,000 companies, Lattice3D's software enables customers to extend their existing 2D & 3D data beyond engineering and into all aspects of their enterprise - '3D Everywhere'. Lattice3D's applications publish interactive 3D documents; printed, digital or web documents directly from CAD drawings and its unmatched compression ensures the documents are easy to transfer or share for communication and collaboration. These award-winning solutions increase productivity, improve processes and lower costs by enabling rapid re-use of 3D CAD data for design review, parts lists, procurement, tech documents, training materials, communications, assembly process definition, quality assurance, packaging design, web sites and more.

The company is part of a privately held group founded in 1997 and headquartered in Silicon Valley and Tokyo. For more information, visit

Lattice3D, XVL, XVL Studio Pro, and 3D Everywhere are registered trademarks of Lattice3D. Other trademarks are the property of their respective owners.

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