ITI And Hans Hjort Partnering To Provide Product Planning Consultation
For Immediate Release
Contact: Robert M. Farrell
MILFORD, OH; JULY 18, 2005 – International TechneGroup Incorporated (ITI), announces that noted Quality Function Deployment (QFD) authority Hans Hjort is working with the company to help ITI clients ensure new product success. Hans brings his 15 years of product development experience and his 18 years of facilitating QFD development teams to educate companies on how to plan, choose and design winning products and improve time to market.
QFD is today gaining popularity in the development of new products and services. This may be attributed to renewed interest in applying Design for Six Sigma along with a more clear appreciation of its role as an integral part of the overall product planning and implementation process as well as the enabler for the CPM (critical parameter management) process of Design for Six Sigma.
“Many companies attempted to implement QFD in the past have, for any number of reasons failed to obtain the expected benefits,” explained Hans Hjort. “In these cases the application of QFD is typically abandoned completely or had its role reduced to that of a data documentation tool instead of the proactive planning tool it was meant to be.”
The most prominent mistakes in applying QFD typically include:
� Market strategy (or product strategy) not driven by the QFD process
� Once the planning matrix was complete it was business as usual (no visible linkage back to the VOC from downstream activities)
� QFD used to confirm product decisions already made (did not drive new ideas)
� Development team failed to link the project decisions to the overall business strategy and internal criteria for success
� Too many product specification changes during the development process
� Development team had a difficulty agreeing on project direction and decisions
“Common mistakes can be avoided with a knowledgeable approach to QFD allowing organizations to reap benefits similar to those experienced by a couple of recent efforts by major companies,” said Hjort. “In one example, a QFD-aided product development effort increased market share from 50% to 75% while transforming the product in the mind of customers from a �commodity’ to an �asked for’ product. In another example the use of QFD facilitated an exceptional cooperative spirit within all affected areas for the client. The result was a quick re-capture of lost market share without sacrificing profitability.”
QFD Information and Answers
QFD users are invited to submit their questions at no cost to Hans via the company’s “Ask the Expert” section located on ITI’s QFD web site ( www.qfdcapture.com). Proprietary questions are answered in strict confidence. The company is also making teleconferences and web-based seminars available at not cost to organizations looking for specific answers to product planning and Quality Function Deployment usage.
About Hans Hjort
Hans is president of Hans Hjort Consulting, a firm providing product planning and development expertise to companies that are seeking to optimize the benefits from the use of Quality Function Deployment (QFD). Hans holds a Masters degree in Mechanical Engineering (MScME) from the Technical University of Denmark and a Masters degree in Business Administration (MBA) from Xavier University.
With global headquarters in Milford, Ohio (USA), ITI helps clients achieve Breakthrough Improvement� in new product development as measured by time to market and development productivity. ITI is the world’s leading provider of QFD products and consulting services. The company is headquartered in Milford, Ohio (USA) with global representation throughout North America, Europe, and Asia Pacific. Learn more by visiting www.iti-global.com.
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