FRAMINGHAM, Mass.—(BUSINESS WIRE)—Jan. 18, 2005— IDC today announced the launch of Manufacturing Insights, a new independent research and advisory practice focused on providing the manufacturing industry fact-based research, business cases, benchmarking and analysis on best practices and the use of information technology to assist clients in improving their capabilities in key process areas.
"Manufacturers face a host of challenges in bringing products to
market faster, decreasing costs, and improving the effectiveness of
their sales and marketing efforts," said Bob Parker, IDC's vice
president of research for Manufacturing Insights. "After extensive
investment in enterprise applications, they are now funding projects
that harvest value from those applications."
"Manufacturing Insights research is designed to assist
manufacturing companies in achieving value from their enterprise
applications investments by providing information on the benchmarks,
best practices, and business cases for transforming critical processes
such as new product development, supply chain, and demand management,"
said Kirk Campbell, IDC president and chief executive. "This
fact-based approach to industry research results in more informed
priority setting with lower risk and more effective investment
strategies for the client."
Manufacturing Insights will provide the manufacturing IT market
with critical information to their success, including:
-- Best practices information of interest to manufacturers,
technology leaders, and decision makers. Manufacturers can use
this research to make informed decisions as they make
technology or business process plans, including their
strategies for future IT investments.
-- Research which allows clients to benchmark where they stand
compared to other manufacturers, and provide subscribers with
expert analysis and feedback to help them sustain their key
manufacturing IT decisions.
Bob Parker has been appointed as the vice president of
Manufacturing Insights. In this role, Parker will be responsible for
the research and consulting offerings of Manufacturing Insights that
will provide manufacturing executives with information on the
benchmarks, best practices, and business cases for transforming
critical processes. Mr. Parker comes to Manufacturing Insights with a
strong background in both the manufacturing industry and market
advisory services business.
Parker brings more than 20 years of industry knowledge and
experience. His most recent experience at an industry-specific
research firm included heading up research on the discrete
manufacturing team. He has extensive experience in both manufacturing
and IT and has managed successful turnaround engagements in the
manufacturing and retail industries.
Parker has served as director of operations, CIO and division
controller throughout his 20 year career. In addition, Parker was the
chief operating officer and principle of Open Access/Technology
Distributors, a start-up ISP that served 1000+ consumers and 150+
ABOUT MANUFACTURING INSIGHTS, AN IDC COMPANY
Manufacturing Insights, an IDC Company, provides business and IT
decision-makers with fact-based research and analysis to inform and
support critical business decisions. The global independent research
and advisory firm closely follows processes associated with the
design, development and distribution of goods across markets including
Discrete Manufacturing, Process Manufacturing, High Tech/Electronics
Manufacturing, Consumer Packaged Goods, and Retail. Manufacturing
Insights' research and analysis is critical for end-users, as well as
hardware and software vendors, service providers, and purveyors of IT
outsourcing. Founded in January 2005, Manufacturing Insights is
headquartered in Framingham, Mass. Visit
www.manufacturing-insights.com for more information.
IDC is a subsidiary of IDG, the world's leading IT media,
research, and exposition company.