Trenton H. Brown Joins Proficiency as President and CEO

Former PTC and Rand Worldwide Executive to Accelerate Market Dominance in Business Interoperability


MARLBOROUGH, Mass. – November 4, 2004 – Proficiency, the leader in product data interoperability, announced today that Trenton H. Brown has joined the Company as president and chief executive officer.

Brown joins Proficiency from Rand Worldwide, where he was executive vice president of worldwide sales and chief operating officer. Prior to Rand, Brown was co-chairman of The Oakwood Group, a UK- and Australian-based investment company. He was previously executive vice president of international sales for PTC, responsible for two-thirds of the company’s annual revenues, and successful in entering and building new markets throughout the world. He graduated from Western Illinois University, attended the United States Military Academy at West Point, and served as an active duty officer in the United States Army with global assignments.

“This is an exciting day for Proficiency. Trent’s reputation as a world-class creator and builder of businesses precedes him. He is uniquely qualified to help Proficiency become a comprehensively sound company, and to accelerate its commercial impact in the marketplace. Trent’s vision, leadership, and ability make him the perfect fit,” said Shlomo Dovrat, chairman of the board of Proficiency. “He has a strong track record with go-to-market strategies and sales effectiveness, and I am absolutely confident in his ability to exceed the potential we see in Proficiency: to fundamentally change the way products are developed and manufactured.”

Brown takes the reins from Scott A. Berkey. “We want to thank Scott for his contributions during the first phase of the company’s evolution,” continued Dovrat. “Proficiency now has an extremely unique and competitive product, as well as an enviable customer base comprised of dozens of the world’s leading companies.”

Commenting on the future of Proficiency, Brown said: “With an unrelenting focus on execution against our vision, Proficiency will now deliver solutions that will remove the final barrier to Product Lifecycle Management (PLM) success: integration of the applications that comprise PLM. No other technology in the coming decade will have as great an effect on increasing the top line and reducing the expense line for manufacturing industries.”

Proficiency provides interoperability software and solutions for applications used in product development. Previously considered “impossible” to achieve, the company’s feature-based CAD interoperability product, the Collaboration Gateway´┐Ż, is used today by Global 2000 companies in the automotive, aerospace, and heavy equipment markets. Customers include Boeing, Crane/NAVSEA, European Aeronautic Defence and Space Company (EADS), The Ford Motor Company, GKN Automotive Driveline, Hayes Lemmerz, Magneti Marelli, Siemens, Stryker, Thyssen Krupp, and WTMrtsilTM, to name a few.

About Proficiency
Proficiency is the recognized leader in feature-based CAD interoperability. The Company's award-winning Collaboration Gateway allows development teams within manufacturers and their suppliers to efficiently collaborate on the design of complex products. Proficiency’s technology has been installed at the world’s leading manufacturing companies to improve efficiency in their product lifecycle by shortening product development time, lowering delivery costs, increasing re-use, and reducing time to market. The Company has numerous patents and patents pending in engineering information representation technology. For more information on Proficiency, please visit www.proficiency.com or call +1.508.486.9868.


Proficiency Contact:         Agency Contact:                
Michael Jannery         Catherine Allen                
Proficiency, Inc.         SHIFT Communications                
+1.508.486.9868, x223 +1.617.242.7325, x227                
Email Contact Email Contact        

                        
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Proficiency and Collaboration Gateway are trademarks of Proficiency, Ltd.



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