Hasbro Inc. Selects PTC Windchill FlexPLM

PTC Windchill® FlexPLM® Solution Chosen to Streamline and Centralize Hasbro Product Development

NEEDHAM, Mass. — (BUSINESS WIRE) — June 9, 2015PTC (Nasdaq: PTC) today announced that Hasbro Inc., a global company committed to Creating the World's Best Play Experiences, has chosen PTC Windchill FlexPLM as its product development solution. With PTC Windchill FlexPLM, Hasbro will be able to better streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development and sourcing.

Because Hasbro is a global company with numerous product lines, it needed a product development system that would allow it to more effectively centralize its processes throughout the product lifecycle. By leveraging the PTC Windchill FlexPLM proven architecture for hardline and soft goods management, Hasbro will have a single platform, with engineering data managed in PTC Windchill.

“Our consumers are at the heart of everything that we do, and we’ve been successful in delivering compelling and engaging experiences by listening to our consumers,” said John Frascotti, President, Hasbro Brands. “In order to both minimize product’s time to market and increase our team’s productivity and focus on innovation, we needed an efficient way to manage the planning, design, and delivery of all of our consumer products. We found the ideal solution with PTC’s Windchill FlexPLM platform.”

“We are pleased that Hasbro chose PTC, and particularly that they selected us now with our latest version of PTC Windchill FlexPLM. PTC Windchill FlexPLM unites PDMLink and FlexPLM technology, aligning our retail and engineering technologies to specifically meet the needs of Consumer Products companies,” said Kevin Wrenn, divisional general manager, PLM segment, PTC. “With PTC Windchill FlexPLM, Hasbro will be able to keep product development processes, engineering changes, and visualization all in sync, creating value for Hasbro - integrating processes and workflows, changes and approvals, and cross-functional visibility between engineering and retail stakeholders at the enterprise.”

PTC Windchill FlexPLM harmonizes engineering data and processes with retail-related data and processes, bringing together typically disparate disciplines across the enterprise to improve understanding and collaboration: streamlining processes to boost productivity, and reducing costs to improve margins – all while driving new opportunities for innovation.

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About PTC
PTC (Nasdaq: PTC) is a global provider of technology platforms and enterprise applications for smart and connected products, operations, and systems. PTC’s enterprise applications serve manufacturers and other businesses that create, operate and service products. Led by its award winning ThingWorx® application enablement platform, PTC’s platform technologies help companies deliver new value emerging from the Internet of Things. An early pioneer in Computer Aided Design (CAD) software, PTC today employs more than 6,000 professionals serving more than 28,000 businesses worldwide.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at  www.hasbro.com and follow us on Twitter ( @Hasbro &  @HasbroNews).

The announcement of a customer’s selection, implementation, deployment or adoption of PTC software is not necessarily indicative of the timing or amount of revenue therefrom or of PTC’s overall revenue for any particular period.

PTC, Windchill, FlexPLM and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.


Beth Ambaruch, 952-435-5058
Corporate Communications
Email Contact
WeberShandwick For PTC
Anand Savani, 617-520-7042
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