Movomech AB, more profitable sales in less time with RuleDesigner Configurator

By introducing RuleDesigner Configurator,  Movomech was able to increase profitability by reducing working time by 85% and maximize the quality of services ensuring accurate and prompt generation of quotations and allowing sales to work on quotes without involving engineering.

Italy, May 11, 2015 –  Engineering PLM Solutions announces today that the Swedish company Movomech AB, one of the world’s leaders in the area of lifting technology and material handling, obtained more profitable sales in less time by introducing RuleDesigner Configurator.

Thanks to RuleDesigner Configurator, which support the sales staff in configuring  rail systems, the company automated the entire sales information process, reducing the time devoted to such tasks by 85% and offering more qualified services providing accurate and prompt quotations.

The system guides the user all along the product configuration process: by entering the rail system load, a list of options are shown to the user in order to sort it out the proper product configuration options. The system retrieves the information from Inventor, the 3D CAD system in use at Movomech, and generates the rail system 3D model. When the configuration is finished, the product bill of material is automatically generated and saved in the database.

The integration with the ERP was crucial as well. As a matter of fact, RuleDesigner Configruator was set up to generate sales offers importing prices from the ERP.

Then, once the customer accepts the offer, the configuration system automatically send the information to the warehouse where the components are stocked. At this point, the selected components are picked-up and delivered to the customer.

Salesmen all over the world are now able to provide customers with the right configuration of the rail system together with 3D models and quotations. “By automating the sales workflow with a configurator, the customer obtains a sales proposal and the product 3D model in real time. We’ve cut unnecessary steps and improved the sales work”, says Göran Nilsson, project manager at Movomech AB.

The configuration service offered by Movemech is available on the company website, in the EConfig section. Users can access to such a service by logging in with their account details and they are guided throughout the different steps of the configuration process till the generation of the quotation.

“The idea was to provide a simple and intuitive user experience”, says Karin Domeij, who was responsible for managing communication and the configurator UI.

A new way of working has been set up in the company. “Now the information workflow is totally automated. Salesmen do not have the need to involve the engineering department but can generate quotes in real time while at the customer site. Also, we have reduced working time by 85% and maximized the quality of services ensuring accurate and prompt generation of quotations”.

In conclusion, RuleDesigner Configurator gave Movomech the possibility to model the company processes autonomously, according to their needs, and gain efficiency all along the sales process offering an added-value service both to salesmen and users.

Assistance and support during the configuration evaluation phase and project were provided by KonfigDesign Sverige AB, a distribution and solution partner of RuleDesigner. The cooperation with KonfigDesign Sverige AB was very beneficial as the staff knows the company and their processes and regional proximity ensured a quick response to the customer demands.

About RuleDesigner

RuleDesigner® is a comprehensive and web-based PLM suite of applications designed to offer an integrated working environment. The suite allows users to create, manage, distribute and collaboratively use product information all the way from conception to after-sales service. Also, it allows users to map, manage and automate business processes with a strategic rule-based approach that grants a privilege to configuration over customization. In conclusion, RuleDesigner is a corporate console that enables interaction across a company’s implemented systems, and supports collaboration and information sharing among all departments


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About Movomech AB

Movomech AB offers innovative products and solutions within lifting technology and material handling, as well as distribution sales of the Movomech product range. With head office and production facilities in Kristianstad, Sweden, Movomech is a principled, self-contained enterprise in the area of lifting technology.

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