ADDING MULTIMEDIA Persado Secures $21M for Persuasion Automation: Machine Generates Most Persuasive Language for Communications Designed to Drive Action

About StarVest Partners

StarVest Partners is a New York-based venture capital firm investing in the growth of technology-enabled business services companies in the U.S. for more than a decade. With $400M under management, the firm targets emerging cloud-based technology service providers in the marketing, eCommerce enablement, financial services, and human capital management sectors. A software-as-a service pioneer since the late 1990s, StarVest was the sole venture firm to invest in NetSuite (NYSE: N) and other sector leaders include MessageOne, acquired by Dell computer; Connected Corporation, acquired by Iron Mountain; iCrossing acquired by Hearst; Insurance.com, acquired by QuinStreet; and Fieldglass acquired by SAP for $1B. StarVest continues to expand its portfolio with investments such as AppDirect, Host Analytics, PeopleMatter, RetailNext, and Veracode among others. More information is available at www.starvestpartners.com.

About Citi Ventures

Citi Ventures is the innovation engine of Citi, committed to conceiving, launching and scaling new initiatives with the potential to transform the future of financial services. Headquartered in Silicon Valley, Citi Ventures aims to deliver next-generation experiences for Citi’s customers by investing in startups and piloting new technologies through our global lab network. More specifically, the venture team invests in four key focus areas: Commerce & Payments, Security & Enterprise IT, Big Data & Analytics and Financial Technology. Citi Ventures accelerates its portfolio companies’ ability to scale through collaboration with Citi’s global businesses and industry experts. For more information visit: http://ventures.citi.com/

About American Express Ventures

American Express Ventures is the strategic investment group within American Express that seeks to invest in innovative startups in order to enhance American Express’ core capabilities and accelerate efforts in digital commerce and financial inclusion. For more information visit: www.amexventures.com



Contact:

For Persado:
Persado
Julia Spano, 917-502-3792
Email Contact
or
Bite Global
Hyeri Kim, 212-857-9379
Email Contact
or
For Citi Ventures:
Molly Meiners
Email Contact



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