Tech Soft 3D Appoints New VP of Marketing

Tyler Barnes tapped to guide market alignment and expansion efforts of growing product portfolio.

Bend, OR – Nov 12, 2014 – Tech Soft 3D, the leading provider of 3D software development tools for desktop, cloud and mobile platforms and owner of tetra4d, the premier provider of 3D PDF solutions, announces the hiring of Tyler Barnes as the company’s Vice President of Marketing. In this role, Tyler will focus his efforts on defining and executing marketing strategy across the company’s burgeoning portfolio of development toolkit and 3D PDF offerings.  

“Tech Soft 3D is poised for its next phase of growth, and we are pleased to add Tyler’s expertise to the mix,” says Tech Soft 3D CEO, Ron Fritz. “We see closer customer relationships and even better alignment of our product offerings with our customers’ most pressing challenges as key initiatives for taking Tech Soft 3D to the next level. Tyler’s experience is a perfect complement to our product and sales leadership, as we work to shape and position our product portfolio for the future.”

Tyler brings 15 years of enterprise software marketing experience to the role, spending the last 10 years at Autodesk, Inc. At Autodesk, Tyler served in a number of key marketing and product management roles. His most recent position was Senior Manager, Product Management for the Autodesk Inventor mechanical design product line. There, he was responsible for strategic development of the flagship product, as well as leading efforts to develop new, differentiated cloud and mobile applications that enabled additional revenue streams for the company.

According to Tyler, “Tech Soft 3D encompasses some of the most advanced and widely used 3D software development technologies in the industry. It has remained committed to being the industry’s best source of component technology for 3D engineering applications and 3D PDF. I am thrilled to join such a talented, successful and committed team. Trends such as the industry shift toward cloud and mobile and the rise of 3D PDF put Tech Soft 3D in a great position to make a significant impact on the engineering software industry, and I look forward to contributing to its continued success.”

About Tech Soft 3D  
Tech Soft 3D is the leading global provider of development tools that help software teams deliver successful applications, as well as the creator of the 3D format that is part of the PDF standard. Established in 1996 and headquartered in Bend, Oregon, Tech Soft 3D also has offices in California, France, England and Japan. The company’s toolkit products power nearly 500 unique applications running on hundreds of millions of computers worldwide, while the tetra4d brand of end-user products are used by many of the top manufacturing and construction firms for converting CAD data into 3D PDF.  For more information, visit and

Jennifer Gartz
1567 SW Chandler Ave. Suite 100
Bend, OR 97702, USA
+1 (541).383.4126



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