Refreshed Hexagon Metrology Brand Represents Closer Strategic Alignment with Parent Company Hexagon and New Market Positioning
Cobham, United Kingdom, September 5, 2012 – Hexagon Metrology today launched its new corporate branding, including a refreshed company logo and updated brand strategy. The new brand more closely aligns Hexagon Metrology with the strengths and synergies of its parent company Hexagon, a leading global provider of design, measurement and visualization technologies.
As part of the rebranding effort, Hexagon Metrology has repositioned its brand strategy, and will now serve as the primary presence in the metrology marketplace while still retaining its iconic product brands. By raising awareness of the Hexagon Metrology brand, the company seeks to promote new growth opportunities as their global customer base associates Hexagon Metrology’s strengths as a company to its entire portfolio of measurement and inspection products.
“Looking toward the future, our core competency can be summarized by proven solutions, customer services, a wide selection of software, precision sensors, and extensive know-how in the sectors we serve,” said Norbert Hanke, President of Hexagon Metrology. “This new chapter in our history is an affirmation of our continued commitment to helping customers reinvent today, outpace change, and solve problems for tomorrow.”
Building upon the company’s nearly 200-year history in the metrology industry, the new brand emphasizes the technological leadership Hexagon Metrology provides to some of the world’s most critical industries.
About Hexagon Metrology
Hexagon Metrology offers a comprehensive range of products and services for all industrial metrology applications in sectors such as automotive, aerospace, energy and medical. We support our customers with actionable measurement information along the complete life cycle of a product – from development and design to production, assembly and final inspection.
With more than 20 production facilities and 70 Precision Centers for service and demonstrations, and a network of over 100 distribution partners on five continents, we empower our customers to fully control their manufacturing processes, enhancing the quality of products and increasing efficiency in manufacturing plants around the world. For more information, visit www.hexagonmetrology.com.
Hexagon Metrology is part of Hexagon (Nordic exchange: HEXA B; www.hexagon.com). Hexagon is a leading global provider of design, measurement and visualization technologies that enable customers to design, measure and position objects, and process and present data.