Microsoft Publishes Case Study for First Tech Direct's Recent Microsoft Dynamics CRM Online Implementation for Saab North America

ROYAL OAK, Mich., Jan. 26, 2012 — (PRNewswire) — First Tech Direct, a Microsoft Gold Certified Partner focused on helping companies manage their business processes more effectively and efficiently, is pleased to announce the release of a Microsoft authorized case study on its recent Microsoft Dynamics® CRM Online implementation for Saab North America. This case study, written by Microsoft, highlights the many benefits and rapid implementation of Microsoft Dynamics CRM Online that Saab North America was able to immediately receive in just 30 days by First Tech Direct.


When Saab North America divested from General Motors (GM) in 2010, it needed to build out its own IT infrastructure. Saab's need to establish a call center and to roll out a coinciding customer relationship management (CRM) solution to support its sales, marketing, and service efforts. To meet their unique business requirements, they turned to First Tech Direct.

"As part of our divestiture, we were switching to Microsoft Outlook from Lotus Notes. In addition, we relied heavily on Microsoft Office applications. Because Microsoft Dynamics CRM Online worked with and like those applications, we felt it would help us dramatically reduce training and meet our aggressive go-live date," says Craig Whaley, CIO of Saab North America.

Working with its Microsoft partner First Tech Direct, Saab North America proceeded to roll out Microsoft Dynamics CRM Online in only 30 days, incrementally customizing the solution and providing training to its call center team. With Microsoft Dynamics CRM Online, the company benefits from an easy-to-adopt, low-risk solution, including the complex TREAD Act reporting. Because of this, Saab North America saved time and avoided the risk that comes with establishing its own IT team to support the solution, building out an infrastructure, and then implementing an on-premises solution.

CLICK HERE to download the case study.

About First Tech Direct

First Tech Direct delivers industry expertise as a leading provider of Microsoft Dynamics® business solutions; including Microsoft Dynamics® AX, Microsoft Dynamics® GP, Microsoft Dynamics® SL and Microsoft Dynamics® CRM. Our team of CPAs, MBAs, Microsoft Certified Professionals, and Microsoft Certified Master Consultants are committed to help organizations plan and implement total business solutions. First Tech Direct also provides PTC®'s (The Parametric Technology Corporation®) range of Product Lifecycle Management (PLM) solutions for discrete manufacturing companies. Our expertise with improved information access and management, system integration, custom development, training and proven methodologies will help organizations leverage the technology that we provide to stay profitable and competitive in today's economy.

About Saab Automobile AB and Saab Cars North America

Saab cars reflect the brand's unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium car maker with a distinguished history of innovation. It is recognized for its pioneering role in turbo charging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs approximately 3,800 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhattan, 70 km north of Gothenburg. Saab Cars North America is located in Royal Oak, Michigan, employing approximately 45 people responsible for sales, marketing and administration duties for the North American market.

The names of actual companies and products mentioned herein may be the trademarks or registered trademarks of their respective owners.

For additional information:

First Tech Direct
Valerie Silvani, Director of Marketing
P. 248.291.0138  x108
Email: Email Contact   


This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at


SOURCE First Tech Direct


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