UGS Grows In High Tech and Electronics Industry

September 04, 2006

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UGS Corp. announced that it has signed more than 30 contracts in the High Tech and Electronics (HTE) industry in the first half of 2006, with leading global companies including Ericsson, Hisense, Lam Research, LG Electronics, LS Cable, and Samsung Electronics.

Success in the high tech and electronics industry is dependent on a company's ability to rapidly and profitably bring new and innovative products to market ahead of the competition. UGS' PLM software for HTE enhances collaboration, speed and efficiency of core business processes by transforming the process of innovation through digital product development, digital lifecycle management and digital manufacturing.

Samsung Electronics, a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, uses UGS CAx and Teamcenter software in its global mechanical design department to enhance global collaboration and to bring better products to market faster.

"Samsung, a recognized leader in high tech electronics, is committed to delivering the highest quality, innovative products to our global customers. Samsung's next generation product development infrastructure will enable further improvement of process integration and knowledge re-use," said Sehyun Kim, Vice President, R&D Innovation Team, Corporate Technology Operations, Samsung Electronics Co. Ltd.

"Today's announcement reinforces UGS' PLM leadership in the High Tech and Electronics industry. The High Tech industry is at the forefront of today's business environment of fast-paced technological advancements. UGS understands the speed of technology evolution and that the lifespan of HTE products continues to shrink, making time to market the primary driving force for companies in this industry," said John Graham, executive vice president of Global Sales and Services, UGS. "UGS is uniquely positioned to provide the broadest set of solutions across the high tech lifecycle. UGS high tech solutions help our customers quickly and efficiently drive product development and

enable better business decisions, reduce physical prototypes through digital simulation and manage outsourcing of design work and manufacturing in emerging markets."

UGS is a leading provider of software and services to the High Tech and Electronics industry. UGS software is widely used at the leading High Tech and Electronics companies globally including the top semiconductor and mobile phone manufacturers, 4 of the top 5 consumer electronics OEMs, 3 of the top 5 semiconductor equipment manufacturers, and 8 of the top 10 contract manufacturers. UGS' solutions enable companies to develop innovative products that capture the imagination of consumers.

According to leading PLM industry analyst firm CIMdata, Inc. UGS is the leading provider of collaborative Product Definition management (cPDm) software to the High Tech and Electronics industry. CIMdata also recognized UGS as a PLM leader and as the vendor with the top market presence in the cPDm market segment - the most critical and fastest growing segment of the PLM industry.

UGS' product offerings for the HTE industry are developed using the knowledge and expertise gained from years of experience working with the world's leading HTE manufacturers, to address core business processes including environmental compliance management, program planning and control, manufacturing process management, digital simulation, component and vendor management, platform development and systems configuration and software product management.

UGS' HTE solutions are focused on the following initiatives that enable innovation across the entire product lifecycle:

Speed new product development by integrating people and process through solutions that "drive" the process, enabling knowledge reuse and process efficiency to facilitate speed to market

Leverage knowledge and intellectual property through the capture, automation and reuse of information

Enable value chain synchronization by connecting stakeholders and information to facilitate partner selection and integration into the product development process.

Facilitate regulatory compliance readiness for current and future environmental mandates by managing compliance as a lifecycle strategy from requirements through end of life

Improve production efficiency by allowing customers to quickly ramp up to volume production with desirable yields

Commentary

by Jeffrey Rowe, Editor

Like many of its competitors, UGS is finding a home in the world of high-tech electronics on both the consumer product design side, as well as the production machinery side that produces the electrical, electronic, and mechanical components that comprise most new products. This all involves a very complex chain of processes and events and promotes a trend that I have seen get stronger and stronger over time - the notion and reality of mechatronics - that encompasses both design, engineering, and manufacturing of hybrid mechanical, electrical, electronic, and software systems.

Mechatronics is the synergistic combination of mechanical engineering ("mecha" for mechanisms), electronic engineering ("tronics" for electronics), and software engineering. The purpose of this interdisciplinary engineering field is automata from an engineering perspective for controlling advanced hybrid systems. Although it sounds (and is) complicated, mechatronics revolves around mechanics, electronics, and computing which, when combined and working together, actually provide simpler, more economical, reliable, and versatile products and systems.

When I went to engineering school a "few" years ago, I studied mechanical engineering, and that's basically what I studied - mechanical and physical principles. I think I had one course in basic AC/DC circuits, but nothing on the digital electronic side of the equation. Software programming primarily involved FORTRAN IV with decks of punch cards and a mechanical compiler. We'll, times have changed for mechanical engineers from both educational and practical perspectives that have spawned and fostered the emergence of mechatronics. More and more engineering schools that have taught mechanical engineering from a classic historical perspective are embracing mechatronics, and for good

reason, that's the way things have evolved in the real world. Just think about it - there are relatively few purely mechanical products and systems anymore without some integrated electrical/electronic/ software component.

From what I can gather, a typical mechatronic engineering degree involves classes in engineering mathematics, mechanics, machine component design, mechanical design, thermodynamics, circuits and systems, electronics and communications, control theory, digital signal processing, power engineering, and robotics. That is incredibly different than what I went through during my course of mechanical engineering study, and would be quite challenging, because of the topic breadth, but also very exciting.

So, while mechatronics is a reality today, I expect to see the delineation of the various constituent disciplines that comprise it to continue to blur, so that they all virtually become one when designing, engineering, and manufacturing historically mechanical products and systems.

Your Nominations For 2006 Products of the Year Sought

We thought it would be an excellent and innovative idea to solicit your nominations for MCADCafe.com 2006 Products of the Year in the following categories:

1. MCAD software

2. CAE - FEA software

3. CAE - CFD software

4. Other analysis/simulation software

5. CAM software

6. EDM/PDM software

7. Other software

8. Workstation

9. Notebook computer

10. Monitor

11. Input device

12. 3D scanner

13. Printer/plotter

14. 3D printer

15. 3D model/part catalog

16. Other/miscellaneous unique product

17. MCAD-related book

18. Digital camera

19.Blog

20.Podcast

The Week's Top 5

At MCADCafé we track many things, including the stories that have attracted the most interest from our subscribers. Below are the five news items that were the most viewed during last week.

Intelligent Light Announces FIELDVIEW 11.1

Intelligent Light announced FIELDVIEW 11.1 with new capabilities for working with large CFD simulations. Scalability, workflow automation, and advanced numerical comparison capabilities back a major new release. The company addresses the need to post-process and visualize the large data generated by sophisticated computational fluid dynamics (CFD) users. FIELDVIEW Version 11.1 delivers powerful new capabilities and is headlined by the availability of a new parallel implementation that delivers scalable post-processing performance to users of multi-CPU/multi-core workstations, large shared memory systems, and cluster computing environments. New data analysis, automation, and data reading

capabilities are also a part of this release. FIELDVIEW Parallel capabilities have been implemented for high performance on scalable computing hardware. Large processor counts and cluster computing are supported with optional FIELDVIEW Parallel license. New in this release is support for HP-UX running on Itanium processors.

Metris Strengthens its Worldwide Organization with the Opening of Metris Japan

Metris, the provider of solutions for dimensional metrology, announced the opening of a local office in Nagoya, Japan. With the opening of the new Metris Japan office, Metris continues to expand its worldwide network of sales offices and establishes a support point for its local customers and distributors in Japan. In the last few years the Metris customer base in the Japanese automotive, aerospace and other advanced manufacturing industries has grown substantially. Through the Metris Japan office, the company is ideally positioned to respond to the growing demand for innovative metrology solutions in Japan. Bert Adams, who

previously started the Metris China office, is heading Metris Japan. Metris designs, develops and markets a unique range of 3D hardware and software inspection systems for the automotive and aerospace sectors. The company offers world-class metrology solutions for both design and manufacturing communities. The comprehensive product family covers the full range of measurement volumes required by customers, in both fixed and portable configurations and with optical and touch sensors.

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-- Jeff Rowe, MCADCafe.com Contributing Editor.

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