July 17, 2006
Autodesk AliasStudio Offered As Free Trial For ID
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virtually every major automotive company, as well as leading design consultancy and consumer product companies around the world.
With this latest release of PLE, acclaimed industrial designer Gray Holland has contributed tutorials, lessons and a customized interface that demonstrate personal workflow techniques he honed from his years spent in the automotive industry and his design agency, Alchemy Labs. AliasStudio PLE provides students and industry professionals the opportunity to explore the main toolsets of AliasStudio including sketching, surface modeling, interactive visualization, rendering and animation tools.
With AliasStudio PLE, users will experience a professional customized user interface and tutorial movies which highlight the techniques and tools required to start using AliasStudio software.
"In 1991, I picked it up AliasStudio while working at General Motors on the EV-1 electric car and it has been my primary tool for developing my ideas from concept to production ever since," said Gray Holland, principal of the design firm Alchemy Labs. "I partnered with Autodesk to create this special version to help students and working designers leverage my professional and teaching experience by producing a customized version of AliasStudio's interface design to focus the user on the task at hand. It is the same customized version I teach in my design classes at California College of the Arts and use everyday at Alchemy Labs."
"Autodesk has a history of commitment to providing the most advanced and creative 2D and 3D software tools possible for the engineering community. With the addition of AliasStudio to Autodesk's product portfolio we can now offer the best in conceptual design integrated with the best in engineering," commented Robert "Buzz" Kross, vice president of the Autodesk Manufacturing Solutions.
AliasStudio Personal Learning Edition builds on Autodesk's tradition of offering the most outstanding tools by enabling design professionals and students to learn and familiarize themselves with AliasStudio at their own pace to become more successful in their profession.
To download a copy of AliasStudio PLE, visit:
by Jeffrey Rowe, Editor
As an industrial designer myself, I have followed and used several versions of AliasStudio (formerly known as Alias StudioTools before Autodesk acquired it last year) over the years. Admittedly, it's not the easiest software program in the world to learn, but once you get the hang of it, you can conceptualize and design some pretty amazing 3D forms. Its greatest strengths, surface creation and manipulation, are the primary reasons that, historically, it has been somewhat challenging to learn.
The ability to handle conceptual design is relatively new to Autodesk and this announcement is by far the loudest noise the company has made about AliasStudio. AliasStudio PLE is based on Based on AliasStudio 13, the most current version of the software.
Until recently, many traditional CAD vendors didn't pay too much attention to the ID segment of the design software market because they perceived it as too small to bother with. However, over time, the practice of industrial design has received more respect and notoriety as a way to really distinguish products, especially consumer products, in a competitive marketplace.
I estimate that in the U.S alone there are approximately 30,000-35,000 people engaged in what can be termed industrial design. Many of these users are not degreed industrial designers, but they do perform most or all of the functions requisite for industrial design - aesthetic form, optimized function, and user interaction. Worldwide, I'd estimate this number could be expanded two or three times to the 75,000-100,000 range, so ID is not such a tiny niche after all. While these aren't huge potential customer numbers in the eyes of some MCAD vendors, several of them have begun to target the relatively "small" industrial design sector of the design software market.
is often negatively referred to as "throwing a design over the transom," where designers are accused of creating designs that are either not practical or impossible to economically manufacture; while the more technical, engineering types are accused of destroying design intent.
Obviously, industrial design and mechatronic engineering are very different disciplines with very different tool requirements. Industrial design is art-centric, while engineering is math-centric. Of course, there are some common traits found I both disciplines and the respective tools they employ, namely, they both design physical objects, while attempting to compress the product development cycle, albeit with distinct methodologies and expectations.
With Autodesk's acquisition of Alias still relatively new, it will be interesting to see how and how well AliasStudio connects with Inventor for conceptualizing, engineering, and manufacturing products.
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download an ActiveX Control. A converted model can also be viewed in the open source Firefox browser.
July 19 and 24, depending on weather. "SolidWorks and COSMOS software helped us develop the design from aerodynamic, mechanical, and ergonomic standpoints," said Designer Ben Eadie, owner of MountainWave Design Services in Calgary, Alberta, Canada.
Five Product Lifecycle Collaboration "X Factors" Delivering Competitive Advantage, Says New AberdeenGroup Report
project collaboration, real-time meeting collaboration, and 3D publishing. The report also identifies "X factors" or best practices — organizational structures, processes, and technologies — that differentiate best in class companies and deliver competitive advantage. These include:
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-- Jeff Rowe, MCADCafe.com Contributing Editor.
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