October 03, 2005
UGS Launches Comprehensive Velocity Series – PLM For The Mid-Market
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UGS Corp. has launched the UGS Velocity Series portfolio, the PLM industry's first software solution to provide enterprise-level PLM to mid-size manufacturers in a pre-configured portfolio with a low total cost of ownership.
UGS made the announcement at the 2005 Solid Edge User Summit and Executive Symposium. Solid Edge digital product development software is part of the UGS Velocity Series portfolio.
A key component of UGS' newly-announced mid-market strategy along with a new Global Channel program, the UGS Velocity Series marks the first mid-market offering to combine industry-proven digital product development solutions with the unparalleled technology of UGS' Teamcenter product line. UGS Velocity Series is a comprehensive preconfigured software portfolio that integrates a new streamlined version of the Teamcenter offering for collaborative product data management (cPDM) -- called Teamcenter Express -- with UGS' mainstream 3D computer-aided design (CAD) application, Solid Edge, and Femap product offerings for powerful computer-aided engineering analysis (CAE).
"The UGS Velocity Series is about speed -- speed personified. For our customers it means speed of deployment and speed to market for their products," said Bruce Boes, vice president, UGS Velocity Series Marketing. "Now businesses of all sizes can rapidly deploy a high-performance PLM program previously only available to companies with greater IT resources and larger budgets."
Leveraging Industry Best Practices
Mid-size manufacturers can leverage the power of the UGS Velocity Series to transform their process of innovation while maintaining a low total cost of ownership. The UGS Velocity Series uses the industry's best practices to provide significant breakthroughs in ease-of-use and deployment.
"UGS' research has absolutely nailed the needs of manufacturing companies in the mid market segment," said Monica Schnitger, senior vice president, Market Analysis, Daratech Inc. "The announcement of the UGS Velocity Series illustrates a clear commitment by UGS to provide solutions to the mid-market while offering a clear path for future scalability, unmatched by competitive offerings targeted at the mid-market. The inclusion of Teamcenter Express in the Velocity Series provides UGS with an important advantage as they seek to expand their presence in the mid-market and build on the solid foundation of NX and Solid Edge."
Mid-size manufacturers like Pella -- one of the world's leading developers of premium-quality windows and doors -- need the power of enterprise-level data management capabilities but at a price and usability point not offered previously in the industry.
"UGS Velocity Series is the perfect combination of functionality and ease- of-use for mid-sized manufacturers like us," said Ken Grundey, engineering CAD specialist, Pella Corp. "We need intuitive software that requires little training and support. We are excited about Teamcenter Express. In the areas of cPDM, we need an invisible system -- a program that is seamlessly integrated into our processes. Teamcenter Express seems to be the right fit of data and process management for companies our size."
Functionality and Knowledge
The UGS Velocity Series portfolio provides important functionality to mid- size manufacturers, gained through years of experience with application- specific domains, codeless workflow automation, knowledge capture and secure collaboration. This knowledge enables UGS to provide Teamcenter Express coupled with Solid Edge and Femap capabilities to deliver mid-size manufacturers more advanced tools, with the ease of use and low total cost of ownership that they require.
The UGS Velocity Series allows mid-size manufacturers to effectively compete with larger companies who command superior resources by:
"UGS Velocity Series products improve the speed, efficiency, and quality of the engineering environment at a low cost of ownership through two important features," said Bill McClure, vice president, UGS Velocity Series Development, UGS. "First, the portfolio is offered standalone or integrated and is completely scalable to our full PLM solutions portfolio. Second, UGS Velocity Series provides preconfigured best practices in a Windows environment, which enables easy implementation, training and usability. Furthermore, through its built-in integration with a wide variety of third- party applications, the UGS Velocity Series continues to build on our 'Open by Design' strategy."
perception and sense of cooperation throughout the company, and not competition within the company going after the same customers.
SMBs face many of the same issues as large organizations, such as global sourcing, product customization, accurate and timely quotes, program management, integrated design, and increased regulatory requirements. While these SMBs have previously focused on discrete, stand-alone design, manufacturing, and data management applications, they have increasingly realized that they may need a better integrated PLM product suite to compete.
In addition, UGS has found that mid-size manufacturers face a burgeoning amount of 3D data but have limited resources for dealing with this data. For example, most companies have small IT staffs, little or no documented processes, and limited training resources. Historically, these mid-size manufacturers have faced these issues with isolated products from multiple vendors and no scalability. These are exactly the sore points that UGS hopes to address with the Velocity Series.
$6.4 billion in 2009.
deficiencies and attempting to make up lost ground as it launches the Velocity Series portfolio. It's scalable, associative, and has a common look, feel and behavior between products - all good things.
Overall, I think the Velocity Series is all going to be a big deal for UGS and a good deal for current and future customers, especially SMBs.
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