CEVA and CellGuide Partner to Offer Software GPS Solution on CEVA-XC

CellGuide becomes newest member of CEVA-XCnet partner ecosystem

MOUNTAIN VIEW, Calif., June 28, 2011 — (PRNewswire) — CEVA, Inc. [(NASDAQ: CEVA); (LSE: CVA)], the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, and CellGuide, a leading GNSS solution provider, today announced a partnership to offer a software-based GPS solution for the CEVA-XC communications processor. Leveraging CellGuide's GPS/GLONASS software IP, CEVA-XC licensees can add GPS capability to their processor designs without any hardware modifications or increase in die size.

 

(Logo:   http://photos.prnewswire.com/prnh/20051010/CEVALOGO)

CEVA-XC is a high-performance, scalable, low-power communication DSP designed specifically to overcome the stringent power consumption, time-to-market and cost constraints associated with developing high-performance Software Defined Radio multimode solutions. It supports multiple air interfaces for various applications such as multimode cellular baseband, connectivity, digital broadcast and smart grid.  The software-defined nature of the processor enables it to easily perform the intensive GPS computations, completely in software, eliminating the need for dedicated GPS baseband hardware within any CEVA-XC based SoC design. CellGuide's GPS/GLONASS software is specifically architected for integration into mobile processors and can run concurrently with other air interfaces allowing true SDR modem design.

"We are delighted to partner with CEVA to offer our best-in-class GPS/GLONASS software to the broad range of industry-leading customers adopting the CEVA-XC for their cellular baseband processor designs," said Boaz EfroniRotman, vice president of sales& marketing at CellGuide. "Enabling a software GPS approach will allow ultra-low cost integration of high-performance GPS functionality into their baseband processor design, without compromising on performance, power or accuracy."

"We are pleased to announce CellGuide as the latest company to join our CEVA-XCnet partner program," said Eran Briman, vice president, marketing at CEVA. "GPS is a de-facto technology requirement for mobile handset design today. In collaboration with CellGuide, our customers have the ability to add high-performance GPS functionality to CEVA-XC baseband designs without the added expense of hardware modifications."

About CellGuide

CellGuide is a fabless semiconductor, IP and design services company, providing leading performance multi-beacon positioning solutions for consumer devices. CellGuide's unique and patented GNSS technology is the product of years of research and development and the technology was adapted into application processors designed for the mobile industry. A pioneer in GNSS SNAP technology and host-based architecture, the company was founded in 1999 by experts in navigation, communication and signal processing coming from the Israeli defense industry.

About CEVA, Inc.

CEVA is the world's leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia, HD video and audio, voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2010, CEVA's IP was shipped in over 600 million devices, powering handsets from 7 out of the top 8 handset OEMs, including Nokia, Samsung, LG, Motorola, Sony Ericsson and ZTE. Today, more than one in every three handsets shipped worldwide is powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.

SOURCE CEVA, Inc.

Contact:
CEVA, Inc.
CellGuide
Richard Kingston of CEVA, Inc.
Phone: +1-650-417-7976
Email Contact
Mike Sottak of Wired Island, Ltd.
Phone: +1-408-876-4418
Email Contact for CEVA, Inc.
Web: http://www.ceva-dsp.com

 




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