Pictometry Acquires GeoEstimator

Rochester, NY, May 23, 2011 -- Pictometry International Corp. announced today that it has acquired Indianapolis-based GeoEstimator, a leading provider of roof measurements based on aerial imagery.

“The combination of Pictometry and GeoEstimator is a perfect match for our growing insurance and construction verticals,” said Rick Hurwitz, Pictometry CEO. “Pictometry is evolving and growing more fully into its vision of being a complete, online solutions provider for commercial industries and this acquisition marks a sizeable step in that direction.”

As a result of the acquisition, GeoEstimator’s 80-person workforce will join Pictometry’s global team but will continue to work out of their Indianapolis headquarters. In addition, Pictometry will be making a significant investment to further scale the overall operation to meet the growing demand for roof reports, as insurers recognize the benefits of quick, independent and accurate reports to speed the claims process.

Dale Thornberry, Founder and CEO of GeoEstimator said, “We are proud to join the Pictometry Team and help bring new and innovative solutions to the remote measuring industry, while expanding our capacity to meet the demands of this growing market.”

GeoEstimator’s innovative technology combines Pictometry’s high resolution imagery and measuring capabilities with reporting capabilities to create drawings and accurate calculations of roof area, lineal footage of ridge, valley, eave, rake, hip and step flashing.  The end result is a downloadable file that can be easily adjusted to accommodate any additional information that’s needed.


About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 140 million digital aerial images which represent more than 80 percent of the United States population and all major U.S. markets. Using its proprietary imaging process, Pictometry captures geo-referenced, high-resolution orthogonal (straight down view) and oblique (captured at an angle) imagery within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications. Pictometry’s standard oblique imagery includes second order visualization tools that do not produce authoritative or definitive information (surveying). For more information, visit www.pictometry.com .

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